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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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Nonprofit Content Marketing in 2015: Storytelling and Visual Content Top the Charts, But What Else Did We Learn?

Connection Cafe

They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content.

Content 45
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Top Interview Questions For Hiring a Major Gifts Officer

Allegiance Group

The MGO is a big deal because it requires a unique skill set: A love for people A genuine dedication to your cause A good storyteller (and ‘question asker’!) They like people, are dedicated and enthusiastic about your cause, are great storytellers and listeners , and have a natural gift for raising money (of course!).

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Thursday Thoughts | Last-minute to-do items before GivingTuesday 2022

EveryAction

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Join Devine & Parker Consulting, Bonterra, and Nonprofit Hub for an informational webinar on Wednesday, November 16 to learn about how you can make the most of your end-of-year campaign.

Gift 207
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Reflections and Follow Up Questions from Techsoup/NTEN Share Your Story: Social Media ROI Webinar

Beth's Blog: How Nonprofits Can Use Social Media

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Corey Pudhorodsky, Podcasting and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling. You must be able to attain ROI.

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Mastering Next Year’s Budget With Revenue Projections and Donor Attrition Analysis

Neon CRM

This is especially true when it comes to budget projections that will help inform the strategy of your organization in the coming year. The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission.

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4 Communications Strategy Tips for Donor Retention

sgEngage

Focus on impact storytelling . According to our guide to multi-channel marketing , companies that switch to integrated marketing techniques see an average 24% increase in their marketing ROI. Tip #4: Focus on impact storytelling . Personalize all appeals . Segment your audience . Ensure communication is a two-way street