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2012 SXSW Interactive – #nptech Highlights

Amy Sample Ward

Last week I was down in Austin, TX, for the 2012 South by Southwest Interactive Festival. We’ve all experienced videos, blogs, photos, or topics “going viral” online before our eyes – the number of views increases, our Facebook timeline fills with reposts of the story, or a hashtag rises up the trending charts.

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Why Nonprofits Should Pay Attention to Web3 and the Metaverse

Nonprofit Tech for Good

added the ability to interact with and produce content, making activities such as social media, online banking, and shopping possible. With the third iteration of the internet already on its way (hello cryptocurrencies and augmented reality), Web3 will continue to usher in new technologies, forever changing the way people interact.

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[FREE WEBINAR] How to Host a Virtual Fundraising Event: A Step-by-Step Guide for Nonprofits

Nonprofit Tech for Good

Whether a virtual gala, run/walk, golf tournament, interactive contest or other virtual fundraiser, you can connect with donors and inspire giving. Technology you’ll need to broadcast videos, livestream or both. See GoToWebinar’s FAQ for information on how to join and attend this webinar.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

While this tool is a valuable asset for nonprofits, it shouldn’t be seen as a substitute for human interaction. This information can then be given to your donors and used on your marketing channels. 4) Prospect Research Tools The days of endlessly scouring the internet for information on potential donors are long gone.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

There are a couple of key pieces of information nonprofits need to evaluate their online marketing efforts: How people arrive at their website. Out of the box, GA4 collects some information about the source of the traffic to a website. They look like this: You can also use UTMs to gather information about the campaign and content.

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Lessons Learned Living the Virtual Experiment

.orgSource

Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. Speakers are called on to deliberately choose words that accurately convey the meaning and the purpose of the interaction. Lazy Communicators Got a Workout Words either make or break online relationships.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Show real humans talking to the camera through videos and storytelling. Be genuine in your interactions. Interact frequently with followers. Educate and inform your audience. Use more “you” and less “we.” Don’t fake it. Authenticity builds trust. Respond to comments and questions to show you are listening.