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To Get Close to Members, Follow MarTech Trends

.orgSource

You can build more collaborative teams. Involve the marketing team in strategic decision-making. Everyone on your team should have a deep understanding of the strategic goals and how they relate to departmental operations. Identify the employees on your team who love innovation and technology. Martech changes overnight.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Influencers are not necessarily thought leaders. Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI. As renowned members of their profession, your dream team may also require or expect significant hand-holding. You are looking for experts.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

This uncertainty prompted me to invite two of the most visionary people I know to spend time with me on my podcast considering the future of the association industry. Organizations are taking their messaging directly to the people they want to influence. Are veterinary teams healthy and performing well together?

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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

She’s also the author of two books, “Building Your Brand” and “Connect to Influence.” “The The Summit Award was an incredible boost for our team,” Allison recalled. Allison’s first book “Connect to Influence,” offers advice for people whose palms turn cold at the thought of being alone in the crowd. “I Networking takes practice.

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Social Trends for 2024

Media Cause

The 2010s and even early 2020s were focused on girlbossing, “aspirational” content from influencers traveling the world and doing a lot cooler things than we’re probably doing, and being #ThatGirl —someone who hustles, focuses on their wellness, and employs daily acts of rigorous self-care. Truly, what a time.)

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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. AI’s Impact on Staff and Members Let’s say your team is on board with using AI, but you have no idea where to start.

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How Nonprofits Can Use Clubhouse to Build Community & Deepen Engagement

Saleforce Nonprofit

Prior to the pandemic, podcasts kept many of us sane during our daily commutes. As social distancing left those of us non-banana bread bakers searching for entertainment, podcasts came to the rescue even more — with a 42% increase in listens globally. . The reason? Audio-based entertainment is flexible.

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