Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. This would be useful to help identify influencers.

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Metrics Benchmark Facebook Experiment 97

Care2

OCTOBER 19, 2010

So what should the ROI for advocacy groups’ social media programs be and how can we measure them? Aside from fundraising, a good social media program for advocacy (or rather “social advocacy&# program) should focus on measuring influence. Measuring Social Media Reach. Engagement.

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Social Media Measure Program Media 64

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

But collective action isn’t enough unless there is collective impact. How does one measure that? What are the transaction and transformation metrics? The first is easy – dollars raised, # of volunteers, etc. Giving Tuesday takes a lot of these ideas and blends them together.

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National Giving Afghanistan Iraq 120

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Measure THIS! Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

She also said that the pressure of measurement is not lessening and the drumbeat is getting louder. But that nonprofit sector has struggled for decades about whether or not they could demonstrate impact and there are lots of comparisons between sub-sectors. But expect how you report and measure impact with the social business sector.

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Skills Reflection Management Aggregator 96

Amy Sample Ward

DECEMBER 2, 2009

’ – Jonathan Waddingham from JustGiving has a great post up today: "The advent of Facebook fan pages has been great news for brands wanting to create communities without having to build their own social network.

Web 114

Web Bookmarking Metrics Twitter 114

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

4: Identify influencers on social media spaces and cultivate them. Example: Northern California ACLU social network analysis of their followers on Twitter. 5: Make sure your content has a social life. People are more likely to stumble upon content in small chunks via their friends on social networks.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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Forum One

AUGUST 20, 2008

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

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Influence Social Media Internet Web 52

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign.

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Social Media Foundation Examples Media 189

Care2

JANUARY 28, 2013

No matter how big or small our organizations are, we all want to be influential and create social change in this world. Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. Influencer scores based on secret algorithms are bogus.

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Channel Tips Advice Photo 70

Forum One

AUGUST 14, 2007

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

Influence 52

Influence Social Media Internet Web 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

How are you measuring that? Measurement and Learning. It offers a quasi social network analysis to see how your posts are shared: when, by whom, and to whom. Frank Barry shared this piece from Dan Soto that digs deeper into the metrics, but before careful not to collect data you don’t need.

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Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

I've been following him on Twitter and have been following his social media/social change blog but hadn't made it to his company's blog. It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics. He lays out what to measure for each of these areas. Here's the slide.

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ROI Social Media Media Aggregator 50

Forum One

MARCH 27, 2007

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

Influence 52

Influence Social Media Internet Web 52

Forum One

SEPTEMBER 17, 2007

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

Influence 52

Influence Social Media Internet Web 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 11, 2009

One of the metrics that bloggers track is "Authority" or the number of blogs linking to a blog within the last six months. Links from blogs are no longer the only measurable game in town. This leaves an issue of how do you measure authority. He does mention a couple of tools that can help you measure influence: Backtype.

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Technorati Change Blogger Austin 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Social Media for Non Profits Primal Media’s sideshow is loaded with information on trends, recent statistics, and examples of social media used by nonprofits.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Bloomerang

JULY 6, 2023

You’ll discuss measurable objectives for the team to reach and draft the priorities for each of these objectives. Leverage the power of your social networks to raise funds using this avenue. Measurable: Quantifiable. Your nonprofit’s fundraising approach will be greatly influenced by your strategic plan.

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Examples Guide Model Nonprofit 122

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Transparency and Social Media: Dealing with Criticism. Measuring the Value of Your Blog.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

Here are a few main points of the second half of the presentation that resonated on the backchannel: anilkanji : Social influence: should orgs measure reach or affinity? dbarefoot : Great metaphor from @kanter for @foursquare and other location-based social networks: think of dogs and fire hydrants.

Charity 91

Charity Conference Org Slides 91

Amy Sample Ward

MAY 14, 2009

Social Networks & Twitter from Natalie Foster: Two Principles: 1. Email still gets a good response - if it will best help you reach your desired output, don’t feel obligated to short change your capacity there to try to use social networking or something else. Influence decision-makers; impact public policy.

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Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2008

After awhile, we presented the amount raised and number of new email names we acquired via social networking, and those hard numbers sold them. That, of course, means that you've carefully thought through what metrics and measurement you'll use to track your experiment. Find an ally who has influence.

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Change YouTube Social Media Myspace 69

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. " What do you think about measuring social media? Which is worse, email overload or social networking fatigue.

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Convio API Nptech Summary 50

Connection Cafe

JULY 5, 2017

To attract and hold by influence or power. Consumption will be invisible if not tracked, so you’ll want to use your analytics software, such as Google Analytics, to measure the following: The amount of time spent on the site and the page. Social Engagement. Find your influencers. To bind someone to do something.

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Websites Strategy Content Nonprofit 37

Forum One

MAY 11, 2005

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

Influence 52

Influence Social Media Internet Web 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Social Media and social networks allow for the quantum effects, paired elements at a distance. And another multiplier comes from Network Theory (not Einstein directly but building on physics and mathematics) which shows that a network strength is in its Weak ties / Loose connections. Especially in this economy.

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Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy.

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Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

Google and several other social networks in the alliance launched OpenSocial on Nov 1st. Google and several other social networks in the alliance launched OpenSocial on Nov 1st. as a sole measurement of success. Your existing applications become social. It will run on MySpace. It will run on Plaxo.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

What I learned from this campaign that it is important to get help from influencers on Twitter and that inbetween campaigns if you cultivate your network, the donations will not be a one-time only thing. One metric for me in measuring success, was I able to inspire other people to take action? (at

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Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

" I think web stats are useful when we are using them measure our outcomes. " Holly Ross from NTEN has the final word with a brilliant post sharing all the metrics they track and putting them into context. Social Media Roundup There are places in the world where YouTube has been banned, including Turkey and Thailand.

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Open Source Nptech Summary Tag 50

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social Networks & Twitter from Natalie Foster: Two Principles: 1.

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Social Media Tools Online Advocacy 34

DNL OmniMedia

FEBRUARY 16, 2022

Step 7: Measure the success of your nonprofit digital strategy. Analyze key metrics in your database. Chances are your long-term priorities will inherently influence the development of your digital strategy, but take the opportunity early on to ensure there are no contradicting priorities at play. Phase 3: The Execution Stage.

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Digital Strategy Create Phase 98

Care2

SEPTEMBER 10, 2012

I recently stumbled across the Infographic of Who’s Who of Social Influence Measurement and while it’s no surprise to see the social influencer industry growing, it’s a little worrisome. Took action on important advocacy actions when we talked about them on social media. Fair enough.

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Influence Measure Social Network Offline 77

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

But as Nina notes, they are doing research from this experiment about the role of independence and influence in a participatory experience. o is Transparency - and the best example of that is what the Indianapolis Art Museum has done with its pubic metrics on its web site. Even found an artist social network that is called Dripbook.

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Arts Social Media Examples Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

He's an example of one of my loose ties strengthened through online social networks. It's also an example of how online social networks can connect you to people in your professional area who may not have met and open the door to valuable informal learning. What can they measure w/Twitter? Let me explain.

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Measure Twitter Tools Taxonomy 90