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To Get Close to Members, Follow MarTech Trends

.orgSource

Study across industries. Be an open-minded reader. According to Forbes, 90% of customers say that videos help them decide which product to buy, and 64% say that a video makes them want to buy a product. Exert Influence Influencers aren’t just for Instagram anymore. Break out of the association bubble.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

This uncertainty prompted me to invite two of the most visionary people I know to spend time with me on my podcast considering the future of the association industry. Both are steeped in the world of associations and are avid students of strategy, business, and culture beyond this industry. This episode will air on March 30.

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10 Top Virtual Events from the Tech Industry

AccelEvents

One of the best ways to showcase new tech designs and products is through an industry event. However, with the COVID-19 pandemic and major event shutdowns across the globe, industries have been forced to get creative. Ever since virtual events first became possible, the tech industry has been all over this space.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. What is changing in our industry? They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity.

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What is Sponsored Content and How To Make It (The Right Way)

Association TV

It’s an easy-to-consume product that’s the best of both worlds (unless you’re allergic to peanuts or chocolate – sorry ‘bout that). Within the content, there’s usually a convenient link or reference to the sponsor’s product, solution or service. You know what sponsorships are? It’s selling by suggestion.

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Preparing Your Association for AI

Association Analytics

AI has garnered a lot of global and national attention across most industries in recent months. With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees.

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The Value of Knowing Your Website’s Conversion Rate

Byte Technology

Some of these actions include sharing a blog post to social media platforms, or buying a product. Of those 10,000, 1000 buy products from your website. Your industry. Your service/products. The above factors will influence the rate of your conversion. Examples of Website Conversion. Your costs.

Rate 246