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Do Keywords Still Make a Difference in Effective Website Search Management?

Byte Technology

From their earliest incarnations decades ago, the one constant theme of search engines is change. Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. The Semantic Search. Placement Over Frequency.

Search 100
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Developing a Product Mindset for Impact

Forum One

Explore the March of Dimes case study Smithsonian NMAAHC’s Freedmen’s Bureau Search Portal The Smithsonian’s National Museum of African American History and Culture’s Freedmen’s Bureau Search Portal now makes more than 400,000 pages of volunteer-transcribed records and previously-unavailable data sets accessible for anyone to search.

Product 87
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Forum One Wins 10 Davey Awards

Forum One

The new American Jazz Museum brand positions the museum to be a beacon of rich history and vibrancy for the community and neighborhood, and attract audiences from around the country to experience music from a range of eras and artists. Endowed by Dr.

Award 92
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Using Art and Motion to Expand a Powerful Brand

Forum One

Forum One’s recent design work with the Smithsonian National Museum of African American History and Culture (NMAAHC) Simmons Talks series was a dream come true: an opportunity to put passion behind a design that I believe in and honor the work of others who inspire me. Endowed by Dr. Ruth J.

Arts 79
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Expanding Access to Black History

Forum One

This Black History Month, we reflect on the strategy work that our team does through our partnership with the Smithsonian National Museum of African American History and Culture —much of which centers around expanding access. To date, more than half a million pages of records have been transcribed. Endowed by Dr. Ruth J.

History 73
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Term will help you identify which variation of content got someone to your site – which is super helpful for Search Ads tracking or analysing the effectiveness of a specific ad in your campaign ! .

Donor 285
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We’re 39 percent similar; how can we be exponentially better?

Candid

In this blog post, we'll review the research results, discuss implications, and identify the soul-searching needed to move forward in new alignment with our values. Corporate Delegation and Oversight, Organizational Structure (5 percent). Organization’s Founding Date/History. Want to see more? Miscellaneous (3 percent).

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