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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Term (used especially for search ads).

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We’re 39 percent similar; how can we be exponentially better?

Candid

In this blog post, we'll review the research results, discuss implications, and identify the soul-searching needed to move forward in new alignment with our values. Thanks to the generosity of these funders, we were able to identify 13 groups where duplicative questions are present using several human-guided machine learning techniques.

professionals

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Nonprofit Marketing: The Ultimate Guide

Qgiv

The other half involves ensuring that your content reaches as many people as possible, which is where Search Engine Optimization (SEO) comes in. SEO helps you get your content seen by the different algorithms that run search engine results. The most powerful marketing you can do is recognizing that diversity and appealing to it.

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GA4 FAQs: What Mission-Driven Organizations Need to Know

Forum One

Understanding the history of Google’s analytics suite is useful in better understanding GA4. It might record that the user clicked play and then clicked pause after 16 seconds, or that they searched for the hours of a museum, clicked through to the information page, and stayed for 40 seconds. What is Google Analytics 4?

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Nonprofit Consulting Firms: 26 Leaders in Their Spaces

DNL OmniMedia

Let’s walk through the essentials you’ll need to orient your team during your search and then list some top providers across several specializations. Speak candidly with any prospective consultant partners to develop a clear understanding of their fee structure. Recruitment strategy and executive search.

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The 2018 Best Nonprofit Conferences Calendar

Everyaction

We've searched far and wide for the best and brightest nonprofit conferences from all around the country! This event continues and builds on the legacy of the COOL National Conference and the Idealist Campus Conference, spanning an incredible 32+ year history. Structuring Major Gifts Conference. It's finally here! Mar 21 - 23.

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Museum 2.0 Rerun: Answers to the Ten Questions I Am Most Commonly Asked

Museum 2.0

Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. Are there certain kinds of institutions that are more well-suited for participatory techniques than others? Where do you see the biggest resistance to incorporating participatory techniques?

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