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Find the Silver Linings in GA4

Forum One

For example, we’ve seen our client at the Smithsonian’s National Museum of African American History and Culture uncover visitor behavior in GA4 that they couldn’t see before. This is a good thing; setting real KPIs backed by user data and analyzing what works and doesn’t is key to effective digital strategy.

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Techniques for Identifying and Amplifying Social Objects in Museums

Museum 2.0

I spent last week in the glorious country of Taiwan, hiking, eating, and working with museum professionals and graduate students at a conference hosted at the Taiwan National Museum of Fine Arts. It's not topic-specific; I've done these exercises with art, history, science, and children's museums to useful effect.

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professionals

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A Guide to bbcon 2021 Virtual for Arts & Cultural Organizations

sgEngage

bbcon 2021 Virtual , happening October 13–15, will bring together thousands of arts & cultural professionals from zoos, museums, aquaria, performing arts organizations, gardens, and beyond for three days of cutting-edge thought leadership, virtual peer networking and unforgettable experiences. Getting Organized for bbcon 2021 Virtual.

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Year One as a Museum Director. Survived!

Museum 2.0

Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). I'm open to any questions you want to raise in the comments.

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Introducing Abbott Square Part 6: Two Prioritization Techniques We Used to Negotiate a Great Lease

Museum 2.0

This is the sixth in a series of posts on the Santa Cruz Museum of Art & History ( MAH )'s development of Abbott Square , a new creative community plaza in downtown Santa Cruz. John would run Abbott Square Market , a multi-vendor food and drink business, adjacent to the plaza, adjacent to the museum. Money is on the table.

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Making Museum Tours Participatory: A Model from the Wing Luke Asian Museum

Museum 2.0

Last week, I visited the Wing Luke Asian Museum in Seattle. I've long admired this museum for its all-encompassing commitment to community co-creation , and the visit was a kind of pilgrimage to their new site (opened in 2008). I'm always a bit nervous when I visit a museum I love from afar. What if it isn't what I expected?

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Games Games Games

Museum 2.0

Museums have used games to engage visitors for decades. SR: I came to games before I came to museums. My grandmother cheated at Candyland and uno. :) Games, I think, have a nice Venn diagram of overlap between museum lovers. I love thinking we're getting new museum lovers through games. How did you get into museum games?

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