Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. LinkedIn Pages.

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Candid

OCTOBER 3, 2022

For funders and foundations, one big advantage of an easy-to-navigate grants section of your website is that you can help grantseekers are more likely to submit the required information on the first try. If you have multiple grant programs on your website, list them with a short description for each. Be clear: Is your window open?

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Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. So much so that online revenue in the nonprofit sector grew by 32 percent in 2020. That’s why video engagement is quickly coming to the forefront of nonprofits’ digital strategies.

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Ideas Online Fundraising Social Media 354

Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. Incorporate virtual events into your website.

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Websites Fundraising Calendar Social Media 52

Nonprofit Tech for Good

OCTOBER 31, 2011

The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. You can view their website at defenders.org. 11 Website Design Best Practices for Nonprofits. Your supporters also now expect a more social experience from your website.

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Candid

FEBRUARY 23, 2023

Your nonprofit’s digital presence makes a huge difference in how well you’re able to engage supporters. This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. Who does your nonprofit serve and how are you actively working to solve the challenges they face?

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Effective Create Strategy Nonprofit 109

Care2

JANUARY 27, 2014

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. But is this a signal that people are growing weary of the “and you won’t believe what happened next” headlines? What about Facebook?

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Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. For example, Grist.org is a news website that focuses on the environment.

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Storytelling Social Media Nonprofit YouTube 170

TechImpact

DECEMBER 16, 2013

Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence. Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online. Make your site crawl-friendly. Image courtesy of Vudu Marketing. Keywords are important.

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Online Strategy Headline Search 268

The Modern Nonprofit

OCTOBER 17, 2023

You’ve probably seen donation pages on popular sites like GoFundMe, but any website can host its own custom-made giving page, just like yours. How to Mold Your Donation Page Already got a website up and running? Now you just need to add a page dedicated to collecting donations. Together, let’s make giving happen!

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The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages).

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Grant Google Search Application 152

NonProfit Hub

OCTOBER 22, 2020

The internet is a busy, crowded place, buzzing with almost 2 billion websites and millions of brands competing for attention. You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise. What is SEO? .

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Nonprofit Tech for Good

NOVEMBER 29, 2010

Website: BigCatRescue.org. We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.

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Social Media Interview Examples Media 254

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. How can your organization apply this?

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Charity Lesson Marketing Digital 128

Tech Soup

APRIL 14, 2015

One of the most effective ways to gain exposure for a nonprofit is by appearing at the top of online search results. This post will offer five "tricks" to improve your website's visibility in organic search (Google, Bing, and other search engines' results). Tip 3: Label Website Pages Correctly.

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Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. Why nonprofits should be investing in SEO. Off page SEO factors – factors that are behind the scenes and used by search engines to communicate with your site (e.g. Chapter 2: Nonprofit Marketing Strategy.

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Beginner Digital Marketing Guide 91

Connection Cafe

AUGUST 1, 2018

The recent news about Facebook’s use of personal information, even though it did not involve credit card data, still created headlines around the globe. to adapt to the changing needs of online transactions, and to respond to changes in the way sites are secured as a result of major breaches. How does this impact nonprofits?

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Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. For example, individuals who have donated to a nonprofit in the last 12 months. That’s it.

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Ideas Donation Online Strategy 111

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media.

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Social Media Management Media Social 237

M+R

JUNE 24, 2021

Every time you visit a website, a little piece of code, called a “cookie,” is appended to your web browser. When I add some baking sheets to my cart, forget about them, and return to the site a week later to find them waiting in my cart, I have cookies to thank. Here’s what we came up with: First, a little scene setting.

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Headline Delicious Attitude Calendar 71

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. What happens, though, when visitors arrive at your website? With so much emphasis on getting visitors to your website, do you know what motivates them to take that final step? Direct mail may use different friendly URLs to test response rates.

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Rate Content Conversation Test 134

AFP Blog

SEPTEMBER 20, 2013

Is Your Website Turning Away Donors? Inspiring Generosity : Recently, Philanthropy.com published a survey of millennials who were asked to respond to different nonprofit websites. The headline of the results, published on July 18, 2013, caught my eye. It reads, “75% of Young Donors Turned Off By Out-of-Date Web Sites.”

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Websites Donor Headline Survey 29

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. This can bring an additional 60,000 new, targeted visitors to your website each year. So what are Google Ad Grants ?

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Google Grant Guide Nonprofit 347

EveryAction

SEPTEMBER 20, 2016

Once you've got your benchmarks and have chosen which goals to strive for, it's time to determine how exactly you'll measure your success in each area: engagement, awareness, website visits, and conversion. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

NonProfit Hub

MARCH 6, 2014

Kristen Gramigna is a guest contributor for Nonprofit Hub and the Chief Marketing Officer for BluePay, offering non-profit credit card processing solutions. Anyone involved in nonprofit organizations or running fundraisers knows that getting donations is not always easy. How to Improve Your Site Design.

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Donation Arts Online Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2008

The Community Media Workshop is a media organization in Chicago that trains nonprofits to tell their stories to the media, tips sensitive journalists to the importance of these stories, and tries to create better relationships between the media and the diverse communities in Chicago. What did set out to accomplish? Community Media Workshop???s

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Ning Site Media Headline 50

See3

MARCH 3, 2010

It’s really the fine details that matter most when it comes to website design: the balance of text and images on a page, the user experience after submitting a form, how linkable text appears throughout the site. It’s important. It’s important. But the good news is you can control how all these things appear.

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Connection Cafe

APRIL 2, 2014

Note: This is the tenth in a series of posts about the Nonprofit Web Design Process. The visual design details the final look and feel of the website. It defines the colors, graphics, fonts and photography that make the site beautiful. The visual design depicts the user experience of the website. Methodology. What’s Next.

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Design Process Web Photography 34

Tech Soup

OCTOBER 13, 2017

Many nonprofits handle sensitive personal information belonging to community members — whether it's names or email addresses or payment information. This post is by no means exhaustive — after all, every nonprofit handles different sorts of data, and each organization has different security needs. 2 Risk: Ransomware.

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Data Software Public Problem 65

Connection Cafe

DECEMBER 27, 2013

Note: This is the seventh in a series of posts about the Nonprofit Web Design Process. Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. We also might develop page description diagrams to define and prioritize content for key pages of the site. Methodology.

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Design Process Content Web 36

NonProfit Hub

JULY 17, 2017

If you’re one of those nonprofits, you’re likely on a tight budget so you can use the most funds possible to achieve your organization’s goals. Whether you want to quickly create professional images or design an entire website, there’s a template for that. There are more than 1.5 Welcome to the world of templates! Google Docs.

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Marketing Resource Doc Strategy 38

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2008

Last week for WeAreMedia project, I put a call on Twitter for case studies, best practices, and links about nonprofits using social networking sites, including Ning. Nonprofits, support groups, and nonprofit professionals have found their homes on Ning. s Ning site began as a way to solve a very practical solution???keeping

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Ning Interview Practice Community 76

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Everyone at your organization thinks the new website is fantastic. How are you going to maintain the website and make it compelling over time? Produce a monthly website and online engagement report of key metrics.

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Online Tips Calendar Test 71

NonProfit Hub

NOVEMBER 1, 2016

Every time you ask your site visitor for something – whether it’s a donation or just an email signup – you are entering a mental conversation. Let’s look at a couple of experiments we conducted with nonprofit organizations to help re-order the conversation in order to create a more logical flow, and increase conversions.

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See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. This means that nonprofit videos need to be entertaining – not just informative. Upworthy headlines are a good source of inspiration.) Take advantage of the nonprofit annotations on YouTube.

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Tech Soup

JUNE 18, 2013

While the concert's headliners might get most of the press attention, the Bridge School itself is doing amazing work through assistive technology. The nonprofit helps children with severe physical impairments and complex communication needs. They use PowerPoint to create touch-friendly books for their students.

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Care2

MAY 4, 2010

Is Your Website Mobile Friendly? Heather Mansfield over at Nonprofit Tech 2.0 has a great post on How to Create a Mobile Website for Your Nonprofit for $8 a Month. She provides gre at tips for making your website mobile friendly which is becoming increasingly important as more people access websites via smartphones.

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