Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. So much so that online revenue in the nonprofit sector grew by 32 percent in 2020. That’s why video engagement is quickly coming to the forefront of nonprofits’ digital strategies.

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Ideas Online Fundraising Social Media 354

Nonprofit Tech for Good

AUGUST 21, 2020

By Julia Boyun , Marketing Manager at RemoteHub – a job and volunteer marketplace and community that connects and matches companies and nonprofit organizations with remote professionals. Nonprofit organizations also seek new ways to tackle their needs remotely. Nonprofit organizations also seek new ways to tackle their needs remotely.

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Volunteer Social Media Application Professional 312

Candid

FEBRUARY 23, 2023

Your nonprofit’s digital presence makes a huge difference in how well you’re able to engage supporters. This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. Who does your nonprofit serve and how are you actively working to solve the challenges they face?

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Effective Create Strategy Nonprofit 109

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. For example, Grist.org is a news website that focuses on the environment.

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Storytelling Social Media Nonprofit YouTube 170

TechImpact

DECEMBER 16, 2013

Image courtesy of Vudu Marketing. Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence. Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online. Have other tips you’d like to share?

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Online Strategy Headline Search 268

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There’s no secret trick to instantly improving digital engagement for nonprofits. While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. Email subscriber ask language.

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Test Digital Headline Language 84

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Download the Nonprofit’s Donation Page Checklist. Best Practices for Your Nonprofit Donation Page. Brand Your Form.

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Donation Tips Rate Mobile 67

The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages).

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Grant Google Search Application 152

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. This is an adaptation of the article “ Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org ” written for the KISSmetrics blog by Chloe Gray. With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water. How can your organization apply this?

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Charity Lesson Marketing Digital 128

Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. Why nonprofits should be investing in SEO. Chapter 2: Nonprofit Marketing Strategy. Chapter 4: SEO For Nonprofits. Think of SEO as the language used by search engines to communicate with your website.

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Beginner Digital Marketing Guide 91

Tech Soup

APRIL 14, 2015

One of the most effective ways to gain exposure for a nonprofit is by appearing at the top of online search results. This post will offer five "tricks" to improve your website's visibility in organic search (Google, Bing, and other search engines' results). Tip 3: Label Website Pages Correctly.

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Search Websites Tips Headline 36

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. What happens, though, when visitors arrive at your website? With so much emphasis on getting visitors to your website, do you know what motivates them to take that final step? Does the color of the “Register Now” image matter?

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Rate Content Conversation Test 134

EveryAction

SEPTEMBER 20, 2016

Once you've got your benchmarks and have chosen which goals to strive for, it's time to determine how exactly you'll measure your success in each area: engagement, awareness, website visits, and conversion. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

Care2

JUNE 25, 2009

For example, you could identify the headline, image, and promo text as parts of your page you'd like to improve, and try out three different versions of each one. Website Optimizer would then show users different combinations of those versions (let's say, Headline #2, Image #3, and Promo Text #1) to see what users respond to best.

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Websites Headline Strategy Test 38

See3

MARCH 3, 2010

It’s really the fine details that matter most when it comes to website design: the balance of text and images on a page, the user experience after submitting a form, how linkable text appears throughout the site. It’s important. It’s important. But the good news is you can control how all these things appear.

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Facebook Share Web Headline 71

Bloomerang

OCTOBER 4, 2021

There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There are no images to tell a story explaining why they’re sending this appeal. It should also include a phone number and website URL, should the reader want to make a gift other than by check. .

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Question Donor Test Student 142

NonProfit Hub

JULY 17, 2017

If you’re one of those nonprofits, you’re likely on a tight budget so you can use the most funds possible to achieve your organization’s goals. Whether you want to quickly create professional images or design an entire website, there’s a template for that. There are more than 1.5 Google Docs. WordPress Themes.

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Marketing Resource Doc Strategy 38

Connection Cafe

APRIL 2, 2014

Note: This is the tenth in a series of posts about the Nonprofit Web Design Process. The visual design details the final look and feel of the website. Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. Methodology. Deliverables. What’s Next.

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Design Process Web Photography 34

Get Fully Funded

NOVEMBER 2, 2021

Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. Spend the time to get this right – it’s THAT important! The Bottom Line.

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Giving Design People Fundraising 119

NonProfit Hub

DECEMBER 5, 2014

Nonprofits have a habit of dropping the ball on their call-to-action landing pages. They think that once website visitors have clicked on “Donate,” “Volunteer,” “Support Us,” or “Get Involved” that they are already sold on getting involved. First, they Google your nonprofit—that’s them climbing up the stairs of your slide.

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Causes People Slides Online 52

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. I can tell you that I almost instantly send those to the trash.

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email Marketing Headline Ratio 28

See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. This means that nonprofit videos need to be entertaining – not just informative. Upworthy headlines are a good source of inspiration.) Take advantage of the nonprofit annotations on YouTube.

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YouTube Free Headline Search 40

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As you start to think about how your organization will tell your story this season we enlisted the advice of Vanessa Chase Lockshin, the creator of The Storytelling Nonprofit , to show us how we can stretch our storytelling muscles and get ready for year end! Your landing page copy and images need to be consistent with your ask.

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Storytelling Fundraising Calendar Map 46

Tech Soup

JANUARY 19, 2017

Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. They might be people who attended an event, downloaded a PDF from your website, donated a one-time gift, or signed up as monthly donors. Image : denizya / Shutterstock.

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Digital Marketing Game Headline 36

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. But what about all the other ways visitors can engage with your nonprofit online? Website Actions. Mention your nonprofit.

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Build Online Donor Newsletter 36

NonProfit Hub

NOVEMBER 1, 2016

Let’s look at a couple of experiments we conducted with nonprofit organizations to help re-order the conversation in order to create a more logical flow, and increase conversions. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. Wrapping up….

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Conversation Create Donation Headline 28

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Everyone at your organization thinks the new website is fantastic. How are you going to maintain the website and make it compelling over time? Produce a monthly website and online engagement report of key metrics.

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Online Tips Calendar Test 71

Pamela Grow

DECEMBER 14, 2023

With the all-important year-end giving season here, nonprofit professionals like you are busy developing the right messaging that will drive donations. Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. Include images of people. Include images of people.

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Tips Storytelling Images Camera 59

Connection Cafe

DECEMBER 1, 2017

Social media is important when it comes to growing your brand and sending visitors to your website. Make sure that the images on your landing pages are relevant and related to the content. Images that are out of place or have no relevance to the purpose of the landing page will not make visitors want to sign up for your email list.

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email Build Guide Social Media 29

Tech Soup

SEPTEMBER 1, 2015

Journalists are busy people, and they do not have time to read through an essay about how amazing your nonprofit is. " It might sound harsh, but it will challenge you to come up with a click-worthy subject/headline and an introduction that will draw a journalist in. Image : gilly youner / CC BY-NC-ND. My favorite tip?

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Campaign Tips Media Press 36

NonProfit Hub

JANUARY 29, 2016

Your nonprofit doesn’t have to be dubbed an “Influencer” on LinkedIn (a coveted invitation-only title) in order to build online influence. A few best practices include: Write a compelling headline. Include an eye-catching image at the top of your posts. Bold important text. Break up longer paragraphs. Build followers.

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Platform Tips Linkedin Headline 28

Nonprofit Tech for Good

NOVEMBER 7, 2020

Now more than ever, nonprofits need to share stories of how they’re making the world better. A number of nonprofits are already doing an incredible job of this—and you can easily follow their lead. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes.

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Channel Sierra Leone Story Digital 247

Connection Cafe

JUNE 22, 2015

In the old days, the “Body” would be where you’d create your Web Page by inserting all of your text, images, headlines, etc. This practice worked well when your website would always display on similar-sized monitors but now we need to manipulate content to enable a clean display for tablet and mobile.

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Model Content Minneapolis Structure 20

Connection Cafe

MAY 28, 2013

Get ready to hear some great insights from an experienced marketing pro that has a passion for serving the nonprofit community and Blackbaud customers. There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition.

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Donation Online Donor Blackbaud 53

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Without further ado, let’s dive in! What Are Google Ad Grants?

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Grant Google Guide Nonprofit 52

Classy

APRIL 5, 2021

Nonprofits host their annual time-based campaigns throughout the year, but they often miss out on three specific, year-round initiatives that can live on without an end date and continue to generate income. Elevate the visual appeal of the donate button on your website. Enable domain-masking to match your website branding.

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Campaign Fundraising Strategy Headline 64

Greater Giving

NOVEMBER 9, 2023

Picture this: A prospective supporter arrives on your nonprofit’s website hoping to learn more about your cause. They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference.

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Strategy Nonprofit Guidelines Websites 59