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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

An essential step is starting with a specific digital advertising plan that accounts for assumptions, projected growth, budget, flight dates, targeting your ideal donor profile, design, analytics, and reporting. Reach top-funnel users with podcast & audio ads. These ads are typically considered top-of-funnel.

Digital 52
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Are You Stewarding Your Donors?

The Fundraising Authority

Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. Have you held a donor roundtable or formed a donor mastermind group? You can give them an award, recognize them at an event, profile them in a newsletter, etc. are great ways to communicate with and steward your donors. Engage them.

Donor 177
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Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success

Allegiance Group

We recommend analyzing the profile of people who gave to the previous year-end campaign to see if it’s somewhat or even dramatically different from an overall donor profile. Listen to Each Year-End in July Podcast Episode: Podcast #1: Year-End Fundraising in July: Leveraging Data to Prepare for Your Best Year-End Yet!

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Using Facebook Challenges to Engage Supporters

Top Nonprofits

The truth is that social fundraising has come a long way from the standard “Donate” button featured on profiles and Facebook fundraisers. All participants are added to a corresponding Facebook group to connect with one another and raise funds using individual Facebook fundraisers started on behalf of your organization.

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March Cause Awareness: Women’s History Month

Qgiv

The annual week-long celebration continued until a collection of women’s groups and historians led by the National Women’s History Project (now the National Women’s History Alliance) successfully lobbied Congress to pass Pub. 100-9 which designated the month of March 1987 as “Women’s History Month.”

History 52
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Whats Your Groundswell Social Technographics Profile: I'm A Creator

Beth's Blog: How Nonprofits Can Use Social Media

Discover Your Groundswell Social Technographics Profile Your Result: Creator. Whether podcasting or maintaining a website, the amount of content you create makes your Groundswell Social Technographic group a valuable target for social media marketers. Discover Your Groundswell Social Technographics Profile See All Our Quizzes.

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So Your Issue is on the Docket: A SCOTUS Media Checklist, Part One

M+R

Convene a working group of regular coalition partners to coordinate efforts and keep in touch. Establish a working group (it can be virtual because everything is on Zoom now) where you’re able to easily stay in touch with partners at other organizations on matters like legal strategy, messaging, and organizing.

Issue 85