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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities.

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Threads for Nonprofits: 5 Tips for the Early Adoption Phase

Nonprofit Tech for Good

According to Meta’s Supplemental Privacy Policy as pointed out by TechCrunch : “You may deactivate your Threads profile at any time, but your Threads profile can only be deleted by deleting your Instagram account.” In response, many of your Instagram followers will then also follow you on Threads. Learn more & register !

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How to Audit An AdWords Campaign

Media Cause

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them. more on that below.

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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. Second, search engines are consistently searching the web to index fresh content. Nonprofits that regularly post new content with keywords in the title are much more likely to get noticed by search engines, especially Google.

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Digital Fundraising for Nonprofits: 6 Key Strategies

Nonprofits Source

As digital fundraising evolves, your nonprofit should track trends and adapt your fundraising strategies accordingly. Pay attention to SEO Search engine optimization (SEO) is changing your website’s content to align with Google’s search algorithm so your website appears higher on the search engine results page (SERP) for certain keywords.

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How do you choose a payment processor for your nonprofit?

Candid

One of the most recent trends we’re seeing in the fundraising world is digital-first fundraising. On top of Google searches, check out more in-depth reviews from trusted sources, like TrustRadius or Software Advice. . Examine each processor’s policies. Data portability policies. Hold period policies .

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Consider a content audit to evaluate how well your website meets search intent. Use paid media to target your ideal donor.

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