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The Death of the Open Metric (and other freak outs)

sgEngage

In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. And don’t forget about those corporate email protection systems such as Barracuda which affect open tracking.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook. 2) 37% regularly delete unengaged email subscribers.

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Know Your Audience: How to Use Google Analytics With Your WordPress Site

Byte Technology

By having the ability to track your traffic by geographical locations, knowing what type of browser they’re using and even charting their screen resolutions, JavaScript and Flash support, language etc. If you already have a gmail account use it to sign in. If you don’t have a gmail account, create one first.

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Salesforce Winter ’22 Release: What You Need to Know

Cloud 4 Good

For those of you who have set up dynamic dashboards to track your organization’s KPIs, you have cause for celebration with this new feature! By sending emails through either Gmail or Office 365, this feature will ensure that emails look exactly as they do when sent from the user’s Inbox, rather than through Salesforce.

Chart 101
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Good Finds for Nonprofits: Sortd

NonProfit Hub

This week, we’re looking at Sortd , an extension for Gmail users that takes email efficiency to a whole new level. . If you’re struggling to manage your messages and find yourself using paper, post-its, to-do lists, and other apps, we found an extension for Gmail that can help. It allows for tracking. It’s sleek.

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Tools I use: basic workflow

Zen and the Art of Nonprofit Technology

I’ve used a variety of email clients of one sort or another over time, and I have recently just decided to ditch them, and use gmail exclusively. I use Canned Responses to provide HTML signatures when needed, and also forward all of my mail to gmail, then send out mail as other identities. It works for multiple projects.

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What’s Dark Mode?

M+R

Gmail offers a similar dark theme to Android users, but doesn’t provide a means for tracking how many people use it. For Gmail, that’s all you can do—-Google has not announced plans to support any tags to control dark mode. Still, based on the iPhone stats, it’s probably safe to guess it’s around 1 in 3.).

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