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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

1) Master the art of Plain Language. . Plain language is communication your audience can understand the first time they read or hear it. The Plain Language Movement started in the 1970s based on the idea to make it easier for the public to read, understand, and use government communications. Characteristics of Plain Language.

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Inspire Generosity with a Better Online Donation Form

sgEngage

Trailblazers like WWF, Greenpeace, and Amnesty International achieved remarkable milestones and established our foundational understanding of how to craft an effective online donation form. This also led to a 25% higher average gift amount. Month 6 Donors are invited to try out a fun, interactive online quiz.

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7 Fundraising Actions Taken by Successful Nonprofits

Nonprofit Tech for Good

Reviewing new donations that have the potential to become recurring gifts. Customizing default social media language to display when campaigns are shared. Personalized interactions go a long way with donors, and simply uncovering new opportunities to expand your recurring giving program can sustain revenue all year.

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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

This technology has helped Cassie Chilcutt, prospect research manager for the Conservancy, reduce major gift officer portfolios by more than one-third after removing low-likelihood prospects. “(It) It) has helped me identify the correct constituents to place into gift officer portfolios,” she said. Your goal is transparency.

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Why Your Giving Day is Your Secret Weapon

M+R

Museums can have a hard time soliciting smaller dollar annual gifts tied to mission, rather than a new exhibit, and this is a great place to turn the focus to why donor support matters. If you saw an ad, and later read an email, you’d know it was the same, just from the language. And to unite departments across your organization.

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Why nonprofits should deploy artificial intelligence to achieve fundraising success

ASU Lodestar Center

The International Society for Third Sector Research published a recent paper that summarizes why nonprofit leaders must use technology to connect with stakeholders in the emerging digital, civil society. Natural-language processing. Organizations should build infrastructure and staffing around internal expertise with AI.

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The Top 3 Benefits of AI for Fundraisers

Beth's Blog: How Nonprofits Can Use Social Media

It may take an experienced major gifts officer an entire week to complete this task. The use of AI for these tasks is not just for major gift officers from larger fundraising shops who focus exclusively on five- or six-figure gifts. Artificial intelligence can also predict donors who are about to lapse and need re-engagement.

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