How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit
Nonprofit Tech for Good
MAY 13, 2022
How each traffic source is influencing sign ups for your peer-to-peer campaign. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. And, when it comes to parameters, keep these best practices in mind: Use only lowercase words. Your own UTM generator.
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