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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

How each traffic source is influencing sign ups for your peer-to-peer campaign. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. And, when it comes to parameters, keep these best practices in mind: Use only lowercase words. Your own UTM generator.

Donor 297
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How to Build a Social Media Following: Top Secrets Revealed

Nonprofits Source

For example, Gen Z and Millennial audiences are active Instagram users, while older generations tend to be more active on Facebook. The content you post should be crafted with your platform and audience in mind. With a structured schedule, you can look back and discern your content’s performance with confidence.

professionals

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What is Planned Giving?

sgEngage

While annual giving allows donors to contribute to something important to them in the present, planned gifts in the form of cash, property, or assets like stocks and bonds can influence an organization for years or decades to come. Building relationships with potential planned donors is an important preliminary step to generate interest.

Giving 52
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3 Top Learning Strategies You Need To Change The World

Bloomerang

For many it’s simply reading and writing, which is the way most of our schools are structured. That’s an important shift in stance, and it can have a huge influence on how your approach your work moving forward. You’ll generally be most effective where individual and organizational values align.

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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

Use machine-learning algorithms to understand and track what is influencing donor satisfaction and performance and to detect specific events in the donor’s journey. The algorithms generate predictive scores for each donor based on journey features, enabling you to look forward not backward. Prescriptive analytics: What should we do?

Analytics 109
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. Though increasingly rare to find an auto-generated, unclaimed page, they do exist. Connect with past and current co-workers , colleagues, partners, and influencers. Keep that in mind!

Linkedin 363
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All You Need to Know About How To Create A Successful Online Summit

AccelEvents

Online summits are one way to connect with your audiences, as well as increase lead generation and grow revenue. A virtual summit is usually a multi-day, interdisciplinary gathering of like-minded individuals hosted online. Some reasons why you should consider hosting an online summit include: Growing your influence and authority.

Online 98