The Next Generation of Networked Social Change: Embracing the Share Economy
Beth's Blog: How Nonprofits Can Use Social Media
MAY 15, 2014
My longtime colleague, Alexandra Samuel, gave an overview of the research her company conducted that found that people fall into one of three categories: non-sharers, re-sharers (sell stuff on ebay, etc) and neo sharers (use these services.) The neo sharers tend to be younger and heavy users of online networks and social media and also tend to be influencers. Part of the trend is the digitalization of our everyday life and it is a lifestyle choice.