Activating the Millennial Generation

Connection Cafe

I hope this doesn’t scare you, because once you get past some of the negative propaganda surrounding this generation, you’ll find a passionate group of people who are driven by a desire to do good and make a difference.

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The Power of Influencer Marketing for Nonprofits

NonProfit Hub

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. However, influencer marketing isn’t just for products and brands; nonprofits can benefit substantially by influencers who get behind their cause.

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Demystifying Next Generation Donor Audiences to Drive Engagement and Donations

Connection Cafe

“The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams. Nonprofit organizations have always tried to understand how to shift and modify their fundraising strategies to appeal to and resonate with the future generation of donors.

Optimizing Student Prospecting Efforts with Social Listening and Influencers

Connection Cafe

Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. The Untapped Potential of Influencers. Your social media influencers are power users who represent your institution online.

How to Engage Everyday Instagram Influencers and Reach Millennial Donors

Connection Cafe

In order to do this, however, you’ll need to play the influencer game—connecting with everyday influencers. The water’s fine and solid influencer engagement can be very rewarding. But who are these Instagram influencers? Let Instagram suggest influencer accounts to follow.

How Social Media Influencers Fuel your Fundraising Goals

NetWits

With a new concept called Social Scoring, we now have a way to indentify and categorize the social media constituents in our databases by their reach or influence across their networks. Key Influencers are one of those “super social” people who you want to know.

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Are Millennial Runners Influenced by Philanthropy?

Connection Cafe

This study also sought to understand if or how philanthropy has an influence on runners’ attitudes and behaviors toward running events. So how do Millennial runners who participate in competitive running events compare to the Millennial generation as a whole?

6 Ways to Generate More Media Coverage This Year

NonProfit Hub

Your organization can accomplish a lot of good in the community, but you can amplify its influence by collaborating with another organization. Seek out attention by reaching out to influencers , people who willingly and joyfully spread the word about your cause. Whenever possible, transform influencers into documented brand ambassadors so you can track and reward their efforts. The post 6 Ways to Generate More Media Coverage This Year appeared first on Nonprofit Hub.

The Future of Nonprofit Engagement Strategies

Connection Cafe

The Decline in Brand Trust and the Rise of Peer Influence. And there was a time when brands could engender generational loyalty and deep trust. Video + Peer Influence = User-Generated Video.

Live blogging from the 2011 Millennial Donor Summit: The Generational Divide (Panel Discussion)

Amy Sample Ward

This panel discussion focuses on the generational divide, with the following panelists: Wendy Harman and Suzy DeFrancis, American Red Cross. We see a lot of attention on next generation leaders, but not on how they will change our institutions.

A Look At Canadian Philanthropy Across Generations

Frogloop

Last week Blackbaud along with partners HJC, Sea Change Strategies, and Edge Research released findings from the 2013 Next Generation of Canadian Giving study. Civics are the most generous generation. This is the generation to watch and cultivate now.

SocMetrics: A Better Standard for Influence

SocialFish

The concept of “influence&# is very hot among PR, social media and community management folks these days. Everyone wants to discover the secret formula for influence, and there are several tools that claim to accurately measure influence.

How Can Nonprofits Attract the Next Generation of Donors?

ASU Lodestar Center

The act of charitable giving is here to stay, but the nature of giving is constantly evolving with generations. Although every donor is different, research has been conducted to determine commonalities among generational giving. Cause, Influence, and the Next Generation Workforce (pp.

[SLIDES] How to Identify Influencers the Right Way

SocialFish

Nice deck on Social Influence by Danny Brown, co-author of Influence Marketing , the book I pointed to a few days ago. “Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people.

Leverage Your Supporters' Influence and Follow Engagement with Social Share Tracking

EveryAction

Organizations have enormous untapped potential in the form of their supporters’ social networks and influence. Online Actions now allows you to track referrers who share your forms, both if they click the share asks, and also if those shares generate any new submissions. To tap into this, you need know who shares your content, but more importantly, you want to know who is succeeding at referring new people – and donations - to your organization.

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“I just don’t get that generation.”

Connection Cafe

I admit that I also question some of the things my parents say and do – I thought I raised them better. :-) The generations are different. I know she says that about a lot of things I do, as her generation has many questions for us "older folks" and they are not afraid to ask. The reality is there are generational differences in the way we engage and the way we live our lives. Questions abound: How do donors of different generations learn about nonprofit organizations?

Who and what influences giving decisions?

Connection Cafe

This research begins to answer a few of the pressing questions, including: Who and what influences giving decisions? Influence, exposure, insight. In the giving realm, particularly in the world of major gifts the concept of influence is widely known and leveraged. Having the right board member influence or make “the ask” is a common and very successful practice. The next generation of donors is very comfortable asking and being asked for support of a cause.

“I just don’t get that generation.”

Connection Cafe

I admit that I also question some of the things my parents say and do – I thought I raised them better. :-) The generations are different. I know she says that about a lot of things I do, as her generation has many questions for us "older folks" and they are not afraid to ask. The reality is there are generational differences in the way we engage and the way we live our lives. Questions abound: How do donors of different generations learn about nonprofit organizations?

Does Gender or Generation Matter More?

Connection Cafe

As we are out sharing and discussing the results of research into “The Next Generation of American Giving, ” we’ve been asked why we did not include any breakdowns by gender? The one thing we did see, and it is not pronounced, is there are some differences around the importance of relationships/influence of peers. Author: Tad Druart.

Does Gender or Generation Matter More?

Connection Cafe

As we are out sharing and discussing the results of research into “The Next Generation of American Giving, ” we’ve been asked why we did not include any breakdowns by gender? The one thing we did see, and it is not pronounced, is there are some differences around the importance of relationships/influence of peers. Author: Tad Druart.

It's About Impact NOT Influence

Frogloop

As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results. “Is it even possible to measure online influence, divorced from offline influence,&# asks Tom Webster over at BrandSavant [link]. Volunteers - Is your nonprofit generating volunteers?

[PODCAST] Broaden Your Message With Influencer-Driven Campaigns | Ft. Jeanette Russell

NonProfit Hub

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers.

Social CRM Use Case 4: Conference social media campaigns to increase outreach and lead generation

SocialFish

Conference social media campaigns to increase outreach and lead generation. Low hanging fruit – colleagues of members with lots of followers (influencers).

How to Generate Association Revenue Through Grants – It’s Easier Than You Think

SocialFish

We need to do more fundraising and generate more revenue.”. Be wherever the influencers and people with access to grant monies are. By Amy Gitchell, GrowthZone AMS. “We It’s a familiar refrain of organizations of all types and sizes.

How to Blend SEO and Creativity for Influencer Marketing?

Confessions of a Non-Profit Executive Director

Basically, it is a methodology or procedure to increase the quantity of potential customers or generating traffic of prospective to your website through specific keywords. It is used by the IT professional to generate high traffic on a particular website, if he’s paid for that.

The 2019 Best Nonprofit Conferences Calendar

The Science Behind Engaging your Supporters

Leading Together 2019 is a gathering of leaders in philanthropy and other influencers in business, government, and academia eager to connect, learn, and share with one another. It's finally here!

The Next Generation of Networked Social Change: Embracing the Share Economy

Beth's Blog: How Nonprofits Can Use Social Media

My longtime colleague, Alexandra Samuel, gave an overview of the research her company conducted that found that people fall into one of three categories: non-sharers, re-sharers (sell stuff on ebay, etc) and neo sharers (use these services.) The neo sharers tend to be younger and heavy users of online networks and social media and also tend to be influencers. Part of the trend is the digitalization of our everyday life and it is a lifestyle choice.

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PostSecret: Lessons in Meaningful User-Generated Content

Museum 2.0

But today I had an experience that reinvigorated my love for and belief in tangible projects that can fill museums with content that is user-generated, shared, and explored. Tags: storytelling Unusual Projects and Influences usercontent

From a Millennial: If You Give Us Bold and Robust, We’ll Share It With The World.

Connection Cafe

I had to share what was happening with my circle of influence in hopes that maybe – just maybe – one person would see this masterpiece and buy this cup of coffee too, only to have his or her life impacted forever. My generation would feel like a part of the change.

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Internet Fame and the True Impact of Influence

Frogloop

You may be aware that there is a big debate going on in the social media blogosphere about "influence". We're all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services. and that makes total sense from a generating-word-of-mouth point of view. Maybe you're starting to think that influence is not about how many followers someone has on Twitter.

A Nonprofit’s Guide to #GivingTuesday and End of Year Fundraising

Connection Cafe

In this post, I will cover: Advanced social influencer engagement for Giving Tuesday. Social Influencer campaign strategy optimization. Social Influencer Campaign for Giving Tuesday. What are Everyday Influencers? Why target Everyday Influencers?

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Guest Post: Next Generation of Donors Meet the Next Generation of Nonprofit Leadership at NTEN

NTEN

What has been missing is information that how different generations learn about, engage with and donate to charitable organizations -- until now. Chart 1 below shows that the next generation of donors, Gen X and Boomers are truly multi-channel. Tad Druart, Convio.

Understanding the Value of Your Social Media Influencers

Tech Soup Blog

Their posts are widely read and shared by more people than posts generated by any other group. Engagers — The individuals in this group have well-established social networks and are strong influencers of people they know personally.

The Nonprofit Weekly Roundup: Re-Engagement Campaigns, Millennials, and SEO

Connection Cafe

The Next Generation of American Giving study is continuing to be a hot topic. In Daniel Melbye’s post, What Nonprofits Should Know About Next Generation Fundraisers , he dissects the report and offers up some pretty important stats in easy-to-digest pieces.

MCON12 Live Blog: Building & Sustaining Relationships with the Next Generation

NTEN

Throughout the day, I'll be living blogging sessions from MCON12, a virtual conference to help leaders engage the Millennial generation. When it comes to donations, we're currently thinking about a few generations. Each generation has unique traits we need to think about when trying to build relationships and deepen our engagement. They grew up in an age of post modernism; not only cynical and pre-disposed to change, they are much more diverse than previous generations.

Game Friday: Supporting Community Influencers

Museum 2.0

The Austin Game Developers Conference is finishing up, and from it comes Gamasutra's intriguing account of the session on Engaging and Empowering Community Influencers. Who are these influencers? Their interest is in the game, not the influence.

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Equalizing the Power Between Us in the Social Good Sector

Connection Cafe

What has us feel powerless in our efforts to influence others? This has us see ourselves having less or more power than others to influence the outcome. This limits the depth and breadth of win/win options we can generate and get buy-in for.

The Truth About Social Media and Nonprofits: A New Perspective May Be Required

NetWits

Essentially, social media represents channels that organizations can tap to help meet many of their objectives: Acquire new supporters, especially the next generation of donors. Social Media heller consulting SmallAct Social Influencer Social Media for Nonprofits

Using Mobile Technology to Influence Health Care Reform

Mobile Commons

This seems like the perfect opportunity to share some of the exciting ways our customers have been using mobile to influence health care legislation over the past few months. They’ve combined text messaging and automatic call routing to generate 100,000s of phone calls to the White House, to the House and and the Senate.

The Nonprofit Fundraising Strategic Plan Guide

Everyaction

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Generating and maintaining prospect lists.

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Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Influence

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Influence

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

Live blogging from the 2011 Millennial Donor Summit: The Generational Divide (Panel Discussion)

NTEN

This panel discussion focuses on the generational divide, with the following panelists: Wendy Harman and Suzy DeFrancis, American Red Cross David Smith and Michael Weiser, National Conference on Citizenship Moderated by Kari Dunn, Case Foundation Intro from Kari: When the Case Foundation was first discussing with partners what they wanted to get out of the Summit, they talked about how to bridge the generational divide. Are there really that many differences between generations?