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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

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Adopting Modern Payment Methods To Engage And Keep A New Generation Of Donors

Bloomerang

Traditional methods of receiving cash donations have seen a significant drop in recent years, with 70% of charities reporting a decline in cash contributions. And, these cohorts are tech-savvy, deeply committed to making a difference with social causes, and hold a significant amount of generational wealth that they are eager to give back.

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professionals

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ Bonterra ] 33% of online donors give tribute gifts to family and friends.

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Let it Go: When to Move on from a Major Gift Prospect

sgEngage

Seven contact attempts over six months, via at least two contact methods. There are three major exits you can take on the “Highway of Major Gift Giving.” Exit 1: Disqualification Road, Where Prospect Churn Lives The goal of qualification is to turn your big pool of suspects into a curated list of major gift prospects.

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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. or the fundraising letter you hoped would generate $7,000 barely nets $3,000…. …or Even experienced fundraisers sometimes use fundraising methods that just don’t work for a particular organization or audience.

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

Donors are looking to stay connected to and support the organizations they care most about, and a recurring giving program helps donors break a larger gift into smaller, more affordable portions. Peer-to-Peer fundraising can build a major gift pipeline for your organization as well! In return, donors may provide larger gifts.

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Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison

Qgiv

Knowing what inspires each generation to give to your nonprofit is important to ensuring your financial stability as an organization. While Baby Boomers and Generation X are the majority of donors today, Millennial and Gen Z donors will need to be stewarded for the future prosperity of your nonprofit.