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How to Engage a Gift Prospect

NonProfit PRO

As a nonprofit professional, you learn the importance of generating time, talent and treasure for the institution you represent. Here are some tips to cultivate and connect with engaged gift prospects.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

professionals

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Leveraging AI in Major Gift Fundraising: A Game-Changer in Philanthropy

sgEngage

The social sector and major gift fundraising are no exception. AI tools enable major gift officers to do more with their time by minimizing administrative tasks, helping with research, and drafting communications. The Benefits of AI to Major Gift Fundraisers Fundraising is an industry that faces high stress and burnout.

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Study: Next-Generation Investors Look to Financial Advisors for Charitable Planning

NonProfit PRO

Compared to their Baby Boomer counterparts, Generation Y and Z investors are more likely to seek guidance from financial advisors that goes beyond investment management. That includes charitable planning as an important goal, according to a recent report by Fidelity Charitable.

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Study: Next-Generation Investors Look to Financial Advisers for Charitable Planning

NonProfit PRO

Compared to their Baby Boomer counterparts, Generation Y and Z investors are more likely to seek guidance from financial advisers that goes beyond investment management. That includes charitable planning as an important goal, according to a recent report by Fidelity Charitable.

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Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

Beyond providing basic needs, many parents fund college and also want to leave behind substantial inheritances to help ensure that children, grandchildren, and future generations prosper. The post Elevating your major gifts and planned giving with data-driven decision-making appeared first on EveryAction.

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Let it Go: When to Move on from a Major Gift Prospect

sgEngage

There are three major exits you can take on the “Highway of Major Gift Giving.” Exit 1: Disqualification Road Exit 2: Proposal Avenue Exit 3: The Stewardship Fork Once you know what road you’re on with a potential donor, you can decide to press the gas or to let it go and move on to a better-fit major gift prospect. Action : Let it go.

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