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How Museum Hack Transforms Museum Tours: Interview with Dustin Growick

Museum 2.0

A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). The tours are pricey, personalized, NOT affiliated with the museums involved… and very, very popular.

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Design Series: Understanding Audience Needs

Forum One

While I was at the Philadelphia Museum of Art working on a website redesign, we recognized the need to be transparent with our internal audiences and started hosting a series of monthly open forum presentations called “Website Wednesdays.” Social Media Listening Lastly, check the socials.

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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Why does your museum open its doors each day? For arts and culture organizations, brand purpose is often about facilitating learning and engaging visitors in unforgettable experiences that provide educational and social value. What other museums do they follow/enjoy visiting? What are the ages of your followers?

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The Happy Healthy Social Change Activist: Passion for a Cause without Burnout

Beth's Blog: How Nonprofits Can Use Social Media

Last week I was honored to be a counselor at Museum Camp , an annual professional development event hosted by the Santa Cruz Museum of Art & History (MAH). Nina Simon, the executive director of the museum, is an expert in participatory design and fantastic facilitator.

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Capture the Power of an In-Person Event Virtually

Forum One

The Smithsonian National Museum of African American History and Culture (NMAAHC) was planning the next installment of their already-successful and well-attended event, “A Seat at the Table.” For NMAAHC, the idea of “A Seat at the Table” happened conceptually before the museum even opened in 2016.

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How Nonprofit Leaders Make Time for Social Media and Other Secrets to Adoption

Beth's Blog: How Nonprofits Can Use Social Media

Last week I was in Chicago to facilitate a session about leadership and social media as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits. The best social tools and techniques that leaders themselves and their organization can use to get results. Model the Model.

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Ze Frank Takes Over (My) Museum

Museum 2.0

I get excited about a lot of things in my work at the Santa Cruz Museum of Art & History. That's how I felt when artist Ze Frank got in touch to talk about a potential museum exhibition to explore a physical site/substantiation for his current online video project, A Show (s ee minute 2:20, above).

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