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How Museum Hack Transforms Museum Tours: Interview with Dustin Growick

Museum 2.0

A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). The tours are pricey, personalized, NOT affiliated with the museums involved… and very, very popular.

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Making Museum Tours Participatory: A Model from the Wing Luke Asian Museum

Museum 2.0

Last week, I visited the Wing Luke Asian Museum in Seattle. I've long admired this museum for its all-encompassing commitment to community co-creation , and the visit was a kind of pilgrimage to their new site (opened in 2008). I'm always a bit nervous when I visit a museum I love from afar. What if it isn't what I expected?

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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Why does your museum open its doors each day? For arts and culture organizations, brand purpose is often about facilitating learning and engaging visitors in unforgettable experiences that provide educational and social value. What other museums do they follow/enjoy visiting? Get to know your subscribers and followers.

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Ze Frank Takes Over (My) Museum

Museum 2.0

I get excited about a lot of things in my work at the Santa Cruz Museum of Art & History. That's how I felt when artist Ze Frank got in touch to talk about a potential museum exhibition to explore a physical site/substantiation for his current online video project, A Show (s ee minute 2:20, above).

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The Participatory Museum, Five Years Later

Museum 2.0

This week marks five years since the book The Participatory Museum was first released. Across the museum field, the questions about visitor participation have gone from "what?" I thought the pinnacle of participatory practice was an exhibit that could inspire collective visitor action without facilitation. and "why?" to "how?".

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Capture the Power of an In-Person Event Virtually

Forum One

The Smithsonian National Museum of African American History and Culture (NMAAHC) was planning the next installment of their already-successful and well-attended event, “A Seat at the Table.” For NMAAHC, the idea of “A Seat at the Table” happened conceptually before the museum even opened in 2016. It was March 2020.

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Guest Post by Debra Askanase: Fill the Gap Campaign Crowdsourcing for Citizen Museum Curators

Beth's Blog: How Nonprofits Can Use Social Media

Photo by American Art Museum Note from Beth: This week I'm trying to understand crowdsourcing and nonprofits, hopefully with a crowd of other folks. It is an open study/storage facility displaying about thirty-three hundred objects from the collection of the Smithsonian American Art Museum. We are storage, after all.

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