article thumbnail

Transcript: Using Social Networks to Promote Good Causes

Robert Weiner

If you missed The Chronicle of Philanthropy's June 23 online discussion Using Social Networks to Promote Good Causes , the transcript is now available. Wendy Harman , the social-media manager at the American Red Cross, in Washington, DC.

article thumbnail

Hello, Washington Post: Dolllars Per Facebook Donor Is Not the Right Metric for Success

Beth's Blog: How Nonprofits Can Use Social Media

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. . It doesn't work that way."

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Online Discussion on June 23: Using Social Networks to Promote Good Causes

Robert Weiner

The speakers include: Danielle Brigida , the social-media outreach coordinator at the National Wildlife Federation, in Washington, DC where she manages the organization’s voice on online networks such as Facebook, MySpace, Care2, Change.org, Digg, and StumbleUpon. read more.

article thumbnail

In Case of Emergency, Update Your Facebook Status

Beth's Blog: How Nonprofits Can Use Social Media

In January, after the Haiti Earthquake struck, if you were participating on social networks, you couldn’t help but notice the many, many Tweets and Facebook status messages about the Haiti Earthquake. During an emergency, 41% of respondents would use social media to let their love ones know they are safe.

Facebook 105
article thumbnail

Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

I've been in Washington, DC for the Network Effectiveness and Social Media Strategy Map working session for Packard Foundation Grantees convened by Monitor Institute. This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments.

article thumbnail

Creating a Killer Facebook Presence

Tech Soup

Profiles: Many smaller nonprofits have yet to make the jump from a Facebook profile, personally managed by their founders or executive directors, to an organizational page. This jump is crucial since Facebook can shut down profiles used for organizational purposes , plus profiles are capped at 5,000 friends.

article thumbnail

Transcript: Using Social Networks to Promote Good Causes

Tech Soup

If you missed The Chronicle of Philanthropy's June 23 online discussion Using Social Networks to Promote Good Causes , the transcript is now available. Wendy Harman , the social-media manager at the American Red Cross, in Washington, DC. Tags: Fundraising Online Fundraising Social Networking Web 2.0