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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Using UTMs to track how users arrive at a website What is a UTM?

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Access Your Facebook and Instagram Fundraising Data in Classy Reporting

Classy

In June 2020, we announced the Classy for Facebook Integration , which combines the power of Classy Peer-to-Peer fundraising with the world’s largest social media platform. In the latest version of Classy for Facebook, we’re excited to announce a new reporting feature. Product Manager for Classy for Facebook.

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Facebook Donor Retargeting Updates for Nonprofits

Whole Whale

It’s not often that social media giants like Facebook launch updates that directly benefit nonprofits. In October 2021, Facebook announced that nonprofits will now be able to create custom audiences of users who have either donated to the organization’s Facebook Page directly or have created a Facebook Fundraiser in support of that nonprofit.

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The iOS14 Update and Facebook Ads

Whole Whale

This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity. Once the update goes live (currently projected for early Spring) this means an iPhone user with the update installed will open up an app like Facebook, for example, and see the following prompt: Source: Apple. How will iOS14.5

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users.

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[Webinar] Social Media Strategy for Nonprofits

Nonprofit Tech for Good

With an honest examination of the benefits and drawbacks of using LinkedIn, Facebook, Instagram, and Threads for your nonprofit, attendees will learn current best practices and gain a clear understanding of which social media platforms should be prioritized in 2024.

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. How do nonprofits use Facebook Ads?