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Donation Form A/B Test: Single-Page or Multi-Page?

sgEngage

When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. We recently designed and tested two new donation forms for Fidelco Guide Dogs. Both forms use a big background image of a beautiful Fidelco German Shepherd. Maybe it’s time to test out a new design!

Test 91
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Navigating Nonprofit Data Warehouses: A Comprehensive Guide

DNL OmniMedia

In this guide, we’ll explore nonprofit data warehouses, the steps to configure one, and how to harness the power of your data effectively. It’s essential to understand your needs so they can guide the entire process. Evaluate the quality, consistency, and relevance of the data to be integrated into your data warehouse.

Data 52
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Doing good with AI tools: Navigating ethical considerations for the social sector 

Candid

We continue to refine the data we use for training and evaluating our grants auto-coding system. After you define bias and harm for your use, the next step is to establish standard evaluation procedures to test AI for these definitions. Answering these questions can guide efforts to correct and adjust the data.

Tools 52
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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

The guide below covers the key steps to running a Facebook fundraising ad campaign from start to finish, including set-up, monitoring and evaluating success after completion. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

Facebook 235
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3 Easy Upgrades Can Work Wonders for Digital Donor Acquisition

sgEngage

Content that serves as a lead magnet can be promoted via a pop-up, a header image, a sidebar, or linked on specific pages. Organic posts, paid posts, and boosts allow you to test acquisition on social media. Test conditional copy or imagery for this group, content that speaks to the fact they are not supporters yet.

Digital 92
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The Comprehensive Guide to Nonprofit Branding

DNL OmniMedia

However, these brands go much deeper than the logos and images they share. This guide provides a deep-dive into nonprofit branding, from how to craft your organization’s brand narrative to how you can communicate that brand to staff members, volunteers, and supporters alike. Consider how your brand will last the test of time.

Guide 52
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Ethical Storytelling for Nonprofits: A Detailed Guide

Neon CRM

Share the story on all of your platforms at first, and then start testing. Regularly Evaluate Your Practices Keep your storytelling both excellent and ethical by continuously seeking feedback from the people you serve, assessing impact, and addressing concerns. These results can shape your communications strategy in amazing ways.