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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy. Auto-generated emails are also a wonderful way to add personalized touches to your communications. Wrapping it up.

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Crafting Clear Marketing Communication with Pardot Email Preference Centers

Cloud 4 Good

All of us have experienced it: an inundation of emails that leaves us with email fatigue, prompting us to unsubscribe from a mailing list. An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted communications.

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How To Write Effective Emails

NetWits

Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? Do you have a habit of simply copying some direct mail text and wacking the whole thing out the door? Your subject line is one of the primary triggers to get your email opened.

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10 Email Mistakes You Can Easily Avoid

NetWits

As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals in 2011. Consider the following email pitfalls. You don’t track the results of your emails. How do you know if any of your emails are getting delivered?

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5 Reasons Why Your Email Got Deleted

NetWits

30 cents per email address when asking your supporter based for money through an email appeal? With 10,000 people in your email list you’d make $3,000.00 in revenue from one mailing. Subtract the money it cost you to send the email and you’re looking at a pretty good RIO. Would you be happy with a return of.30

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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

There, they welcome local hunters to donate specific, legally tagged, wild game meat, including deer, and they’ve designed an FDA-approved butchering process to package the meat for community members who select that food option. Instead, the email series is an opportunity to go deeper into donor relationships.”

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