iOS 15 Email Marketing: Adapting to Increased Privacy
Whole Whale
SEPTEMBER 3, 2021
The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. UTM tags don’t rely on either. Here is what you can do to prepare for the impacts of iOS15 on email marketing.
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