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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. UTM tags don’t rely on either. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

There, they welcome local hunters to donate specific, legally tagged, wild game meat, including deer, and they’ve designed an FDA-approved butchering process to package the meat for community members who select that food option. I asked Aaron about Feeding America’s current commitment to direct mail. It’s popular ,” Aaron shared.

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Nonprofits! This Is How to Use Facebook’s Fundraising Tools

Nonprofit Tech for Good

For the last two weeks the organization has been writing compelling posts that evoke strong emotions, uploaded photos that accentuate the story, added a “Donate” button their posts, and tagged their posts as “asking for donations.”

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Build a Marketing Dream Team—Welcome AI

.orgSource

Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), I can imagine creating a report that would wrap all the data from web analytics, social media, e-mail campaigns, member acquisition, and ROI into one package.

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How To Make Sure Your New Donor Acquisition Investment Pays Off

Kindful

Tagging your new donors so you’re better able to communicate with them. One thing you can do in your database is to add tags to your donor records. The information that you tag will be invaluable down the road because it will inform how you segment your acquisition audience for upcoming appeals and communications.

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Is Direct Mail Dying or Dead? Hogwash!

Care2

Isn’t it curious how people who are young and enthusiastic about online communications are so firmly convinced that direct mail is dead or dying – while professional fundraisers, that is, the people who are responsible for bringing in the bucks, think the young critics are living on another planet? So I do know whereof I write.

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Direct Mail Isn’t Dying – But Sometimes I Wish It Would

Care2

[Mark Rovner of Sea Change Strategies added his opinions to the spirited debate on the state of direct mail. As long as I have been doing fundraising the “ is direct mail dead &# question has arisen with great regularity. He claims that eventually, we’ll age into the life stage in which we will become direct mail donors.

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