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Direct Mail or Email? Win Over Donors With Both Channels

NonProfit PRO

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

Policy 246
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4 Techniques to Improve Nonprofit Email Response

NonProfit PRO

Enhance the effectiveness of your organization's fundraising emails by spotlighting impact goals. Here are four tips to get started, and stand out from the crowd.

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4 Tactics to Strengthen Your Nonprofit Email Calls to Action

NonProfit PRO

A lot goes into a successful email campaign. Here are four ways to create an email call-to-action strategy that hooks your supporters.

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Apple Mail Privacy Protection Changes: 7 Ways Your Nonprofit Can Respond

NonProfit PRO

20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach.

Mail 257
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Tips for Creating Compelling Peer-to-Peer Fundraising Email Content

NonProfit PRO

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king.

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‘The Nonprofit Email Report’ Evaluated Thousands of Email Campaigns: Here’s What You Need to Know

NonProfit PRO

With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.” The new report provides a look at nonprofit email benchmarks for both large and small organizations.