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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. Using UTMs to track how users arrive at a website What is a UTM?

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

In this post, we’ll explore three cost-effective strategies to boost your online visibility. Personal stories from beneficiaries or volunteers can be particularly effective in conveying your organization’s message. In influencer campaigns, measure reach and impressions.

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How and Why to Track Your Donor Acquisition Rate

Neon CRM

If you do, you’ll probably want to track your donor acquisition rate. It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. Why Track Your Donor Acquisition Rate?

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Advancing racial equity for effective environmental grantmaking 

Candid

Their mission is simple: EGA promotes just, effective philanthropy for people and the planet. EGA has a long-standing history that includes more than 10 years of data collaboration with Candid, to support their Tracking the Field (TTF) research program.

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5 Tips for Effective Healthcare Grantmaking

sgEngage

Create an effective grantmaking cycle. Measure your outcomes and tell your story. In healthcare organizations, it is vital to be able to show quantitative measurement of your impact, whether you are showing the community benefit impact, tracking dollars spent delivering direct services or reporting back to donors.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . This is where UTM s come in.

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Measuring Your Nonprofit’s Success with Business Intelligence 

Qgiv

At least one of the criteria for measuring a successful year is related to your financials. Business intelligence Business intelligence, on the other hand, provides insights into the inner workings of an organization, revealing its efficiency and effectiveness. Year after year, you and your nonprofit strive to have a good year.

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