Rethinking Annual Giving Metrics: A New Storyline for Higher Ed
sgEngage
OCTOBER 4, 2024
For many years, the overarching narrative for annual giving in higher education fundraising has been the same: We’re getting bigger gifts from fewer donors. And it seems that no matter what we do, there are fewer donors year over year. Maybe we need to focus our attention on narrower metrics. Here are two explanations.
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