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Drive Extraordinary Outcomes Through Lifecycle-Forward Measurement

NonProfit PRO

Many think of nonprofit marketing measurement in a purely performance-based way, but this doesn't always tell you where the audience is in their relationship with your nonprofit when they took action and how that deepened their relationship with the organization. This is where lifecycle-forward measurement is helpful.

Measure 298
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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

Measure 92
professionals

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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. It lets donors determine for themselves that their donation, involvement, and passion moved the needle and made a measurable contribution to the world. 3) Give something real.

Impact 338
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[FREE WEBINAR] How to Grow Donor Retention in 2022: Ask, Thank, Report, Repeat!

Nonprofit Tech for Good

Effective donor retention strategies require you to determine your baseline, define success, and measure your progress toward your goals through reporting. So at their most basic, how do your donor retention strategies work? In this webinar , you’ll learn how to: Calculate your donor retention rate. Cost: Free.

Retention 349
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

How much time do you spend thinking about where your donors are coming from ? It is super important to understand where your donors are coming from and how you could be acquiring more! Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation).

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4 Types of Donor Personas for Effective Nonprofit Fundraising

Nonprofit Tech for Good

In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking. What are my donor personas? Below, I’ll break down the basics and share my four top donor personas that will help get you started. .

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4 Tips to Attract and Retain LGBTQ+ Donors for Your Cause

NonProfit PRO

The percentage of American adults who identify as LGBTQ+ has doubled since Gallup first began measuring it in 2012. And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+. So, how can nonprofits connect with this growing demographic?