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Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

The three things are: #1 – Letters that Focus on the Donor Raise More. Donor communications guru Tom Ahern has a great rule of thumb for fundraising letters. Donors don’t respond to letters that talk primarily about the organization. Talk about the donor and you’ll raise more money. #2 Headlines and sub-headlines.

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Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content

Bloomerang

While one particular organization may get greater traction with their in-person events , another makes better use of their donor relationships. How to keep your relationships with your donors healthy and authentic. The donor list health check. The donor contact list will likely be the backbone of your end-of-year fundraising.

Content 85
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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

Donors are eager to give, but are we making it easy for them? Crafting a Donor-friendly Giving Page If you’ve ever experienced the warm-feeling of giving to a charity, chances are it was through a fundraising page. By keeping your donation page design neat and clean, you can reduce load times and keep donors on track.

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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising. Put the donor in the picture.

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Collecting data during a humanitarian crisis

Candid

Who is funding them, and what activities do donors support? With breaking news, it takes time for the full picture to emerge. To help the sector understand the emerging funding picture, Candid prioritizes collecting current, “real-time” data. The data should not be assumed to be representative of all donors or all grants.

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Calls to Action that Get Results

Network for Good

It’s go time: Reinforce your donor’s decision to give by reminding them of the impact their support. Include a short but strong statement about how a donor’s support matters. This is also a perfect opportunity to nudge your donors to act now by underscoring the sense of urgency. What will happen if a donor makes a contribution?

Action 52
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Calls to Action that Get Results

Network for Good

It’s go time: Reinforce your donor’s decision to give by reminding them of the impact their support. Include a short but strong statement about how a donor’s support matters. This is also a perfect opportunity to nudge your donors to act now by underscoring the sense of urgency. What will happen if a donor makes a contribution?

Action 52