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Attract Repeat Donors With Copywriting Based on Brain Science

NonProfit PRO

On average, only two out of 10 readers stick around past the headline to read the article you’ve likely spent hours crafting. But the good news is, effective copywriting can help, and there are actually a few neuroscience-backed tactics you can use.

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Donor Fatigue | It’s Not Your Donors, it’s YOU

Pamela Grow

Articles with headlines like The Reality of Donor Fatigue and Strategies to Overcome It. Donor fatigue is not a thing. If you’re a smart nonprofit fundraising professional I can pretty much guarantee it’s not a thing with YOUR donors. Why does our sector dismiss donor care as inconsequential? On LinkedIn.

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Climate Justice in the field: An interview with the Donors of Color Network

Candid

Though the growing climate crisis makes headlines every day, its enormity and complexity can be overwhelming to donors who often struggle to know where to begin and how to devise equitable strategies to address its impacts. Identifying sources of inspiration, hope, and progress is critical for donors and frontline organizations alike.

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Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

The three things are: #1 – Letters that Focus on the Donor Raise More. Donor communications guru Tom Ahern has a great rule of thumb for fundraising letters. Donors don’t respond to letters that talk primarily about the organization. Talk about the donor and you’ll raise more money. #2 Headlines and sub-headlines.

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Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content

Bloomerang

While one particular organization may get greater traction with their in-person events , another makes better use of their donor relationships. How to keep your relationships with your donors healthy and authentic. The donor list health check. The donor contact list will likely be the backbone of your end-of-year fundraising.

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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

But as we kick off 2023 and look back at what worked well in 2022, an excellent tool for evaluating donor retention is to look at the donors that gave last year but unfortunately not this year (LYBUNT) and work on engaging them with new opportunities to give. Average Donor Lifespan x Average Donation = Donor Lifetime Value.

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Top Do’s and Don’ts for Fundraising While Navigating the News Cycle

Media Cause

These critical factors take up space in your donors’ social media feeds, minds, and wallets, which impacts their generosity and the funds you are able to raise. If it does, contextualize the moment in your ongoing strategy, when appropriate, by making your messaging current and any ties to headlines prominent.

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