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What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

Does it feel like your attention span is getting shorter? Attention spans have been falling over the years and are now at an all-time low. What does that mean for you as a nonprofit fundraiser/donor communications professional? What does that mean for you as a nonprofit fundraiser/donor communications professional?

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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

Donors are eager to give, but are we making it easy for them? Crafting a Donor-friendly Giving Page If you’ve ever experienced the warm-feeling of giving to a charity, chances are it was through a fundraising page. By keeping your donation page design neat and clean, you can reduce load times and keep donors on track.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

In practice: 1) The Brain Donor Project. The Brain Donor Project’s end goal is to get you to register your brain for donation after your death—a major ask that is likely to be shocking or even offensive to some people. Avoid stretching images if they live next to content; you don’t want to end up with a skewed or blurry picture.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

I’ve offered you checklists , FAQs and e-guides with templates for writing donor-centric annual appeals. This is the specific donor you’re appealing to. . In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . Have you written to one specific donor? . how you would talk).

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3 Strategies to create an effective nonprofit homepage

Candid

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Take your time to create a homepage that not only accurately reflects your nonprofit but also grabs at your audience’s attention.

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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors. GivingTuesday is a valuable day to engage new donors, reconnect with existing ones, and engage a group of primarily small-dollar donors.

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Essential Tips for Email Marketing

ASU Lodestar Center

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. However, how can you ensure that your donors will even read your email? To ensure that your email reaches your donor , you have to take extra measures.

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