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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. You can even use outbound messages to solicit donations from your supporters. The same holds true for donations to charity. The sky’s the limit!

Lesson 294
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Your End Of Year Fundraising Questions Answered

Bloomerang

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. Let’s dive into the poll data.

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TechSoup's Donation Programs Continue to Grow

Tech Soup

Since we launched our donation program in 2002, TechSoup has saved nonprofits and libraries in the United States and around the world over $3 billion dollars in IT expenses. Today more than 50 partners offer product donations and discounts in 37 countries — and growing. The Donor Class of (TechSoup Fiscal Year) 2012.

Program 47
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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

A call to action can be an urgent donation pitch, a request to sign an online petition, or a call for volunteers. A day or two after the event, write up a brief blog post summarizing the event, with a Flickr slide show or YouTube video recapping the event. It’s also good to feature quotes from supporters who attended the event.

Content 224
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11 Group Text Messaging Best Practices for Nonprofits

Nonprofit Tech for Good

It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. You should also add a “Mobile” field to your donation forms and event sign-up sheets, and add your keyword and short code subscription information to your print newsletters. and your “Thank You” landing pages and e-mails.

Group 206
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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

The upper right-hand corner is the most valuable section of your website—use it to plug your e-newsletter and group text messaging campaigns, donate now functionality, and social networking communities. Have a Donate Now Button on Every Page. Navigation should be bold, bright, and obvious. Overall, avoid clutter.

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Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications

NTEN

Everyone is a fundraiser: People donate to entire organizations, not just to one department (or silo). To learn more about how you can use email marketing to support year-round online fundraising, Ive uploaded my slides to Slideshare. Learn more about the three common barriers that nonprofits often face on Nancy Schwartzs blog.