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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable.

professionals

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A Simple Nonprofit Donation Form Example (and Why It Works)

Neon CRM

There are zillions of articles about how to build the best nonprofit donation form. But sometimes seeing a donation form example can be more effective than simply learning about how to create one. What do the best practices for building a donation form look like in real life? But it also includes recurring donation options!

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What Should You Say to Get People to Donate

Get Fully Funded

Your words matter when you’re trying to get people to donate. This means you can’t just slap anything on a page, send it to a donor, and expect great results. The right words are critical, especially when your goal is to get people to donate! People make the decision to donate with their heart, then justify it with their head.

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3 Tech Hints for Stronger Peer-to-Peer Campaigns

Achieve

Peer-to-peer campaigns are an effective way for nonprofits to leverage their supporters’ connections to reach new donors. A successful peer-to-peer fundraiser empowers volunteers to campaign on your nonprofit’s behalf and encourage their friends, families, and social media followers to donate. Donor database. Payment processor.

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How Twitter Donations Work: What Your Nonprofit Needs to Know

Nonprofit Tech for Good

Twitter is experimenting with allowing certain nonprofits to accept donations directly through tweets. Like how only a select few nonprofits had access to Facebook’s early launch of their Facebook Fundraising Tools , only a select few nonprofits currently have access to Twitter Donations. Hint, hint. .

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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

But as we kick off 2023 and look back at what worked well in 2022, an excellent tool for evaluating donor retention is to look at the donors that gave last year but unfortunately not this year (LYBUNT) and work on engaging them with new opportunities to give. Average Donor Lifespan x Average Donation = Donor Lifetime Value.