Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions
Bloomerang
OCTOBER 4, 2021
Once you’re ready to look at your appeal again, you should evaluate it by asking the five questions below. You’re not writing to yourself, your program staff, or your board of directors. With that in mind, the focus should be on them, not on you or your organization. . Have you written to one specific donor? .
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