Nonprofit Tech for Good

MARCH 3, 2024

Using this software doesn’t just make things run smoother; it also helps you make better choices and have a bigger impact. It was a time-consuming process that was prone to mistakes, making it tough to stay organized and keep track of everything. We’ll also look at what’s new and exciting in this software world.

Grant 212

Grant Software Trend Fund 212

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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Benchmark Analytics Google Comparison 66

Association Analytics

JUNE 21, 2023

If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members.

Associations 319

Associations Challenge Data Taxonomy 319

Qgiv

OCTOBER 9, 2023

Digital programs. A digital program is an advertising campaign from the business on behalf of your nonprofit. Your goals help motivate your team and your supporters throughout your campaign and help you easily track your progress toward a successful campaign. To do that, you need to track your cause marketing campaign.

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Causes Marketing Impact Guide 52

DNL OmniMedia

NOVEMBER 12, 2020

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

Metrics 52

Metrics Gift Track Tech 52

Qgiv

APRIL 22, 2024

Expands visibility and credibility in the community by showing your impact. Investing in marketing helps you build a foundation for growth, community engagement, and impactful change. Nonprofit marketing is deeply intertwined with social impact rather than focusing on financial gain.

Marketing 52

Marketing Guide Nonprofit Channel 52

.orgSource

APRIL 25, 2023

Each time you consider adding to your team, it’s a choice that has a critical impact on your organization’s future. In this competitive environment, the impact that people make on brand and culture has never been more important. If you haven’t been tracking workforce statistics, now is the time to begin.

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Application Statistics Culture Job 221

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Here are 10 fundraising statistics worth noting. 37 Million U.S.

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Statistics Fundraising Metrics Mail 97

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. Increase your impact on the community. Increase your impact on the community. What impact do you want to have on the world? Tell your impact story.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Forum One

JULY 13, 2021

These changes represent a significant shift for digital marketing, which has long been allowed to collect demographic, psychographic, and behavioral data often without user awareness or approval. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies.

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Impact Organization Track Analytics 46

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Spring & Summer 2022.

Strategy 266

Strategy Fundraising Social Media Nonprofit 266

.orgSource

MARCH 6, 2023

This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” If you track current events, Sharon advised, you are aware of the erosion of public confidence across a spectrum of institutions.

Associations 221

Associations Leadership Question Wisconsin 221

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Digital technologies are connecting residents in neighborhoods, catalyzing community discussions, changing the way governments and citizens interact, and making government more transparent. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech Government 50

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. Make it clear that the opportunity presented within the email is one that allows supporters to double the impact of their support without spending another dollar. Click here to find out!

Gift 97

Gift Results email Metrics 97

Saleforce Nonprofit

APRIL 14, 2021

Supporters want to be well-informed about your mission and your impact and then have an opportunity to enjoy participating with and giving to your organization. . Although it might have been successful before, those fundraising strategies could be outdated and negatively impact your goals. About the Author. Piper Sullivan.

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Experiment Fundraising Atlanta Digital 120

Get Fully Funded

MAY 9, 2024

Be sure to share genuine, personal thank you messages that greet the donor by name, reference the specific ways they are supporting your mission, and report on the impact their gift will make. Make sure to focus on the larger impact this support would have (e.g., “By Keep in mind that this process is rarely linear.

Gift 52

Gift Marketing Data Strategy 52

NTEN

JUNE 13, 2014

In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions. Do you have any tips for keeping some perspective amidst all these numbers between actions, tactics, and social impact?

Measure 96

Measure Impact Chicago Metrics 96

Care2

OCTOBER 15, 2013

Do these stats show your boss about how your organization is meeting its mission and making an actual impact? That’s why you need to change the way you measure social media and declare a war on vanity metrics. You need concrete social media data to determine your impact through social media. Is it positive? Is it hostile?

Metrics 77

Metrics Social Media Media Social 77

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service.

Lesson 59

Lesson Fundraising Digital Test 59

CauseVox

MARCH 30, 2022

Meat Fight is a nonprofit dedicated to “funlanthropy” who has used CauseVox to set records in their digital fundraising. Benefit: Track Event Activities. Meat Fight recently started using CauseVox’s activity metric that helps track the amount of activity someone does for a campaign, like how many miles or steps are being walked.

Tips 78

Tips Fundraising Pledge Template 78

Bloomerang

MARCH 30, 2023

From the moment they land on your website to sign up for an opportunity to when they check out of their shift, your volunteer’s experience can directly impact your organization’s ability to meet its goals. Metrics matter! Without these important metrics, you will be unable to measure your success accurately.

Volunteer 94

Volunteer Strategy Organization Metrics 94

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: . What do you do once you know what numbers you want to track and what areas of improvement you want to focus on? Same as above.

Analytics 124

Analytics Strategy Fundraising Benchmark 124

sgEngage

MAY 12, 2023

Look for virtual auction software with the following features: Item procurement tracking. As you begin the item procurement process, it’s vital that your team maintains an organized list that tracks each item’s status. Being able to accept, process, and track bids in real time is essential for success with any auction.

Virtual 67

Virtual Build Stream Software 67

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

” given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates. The impact on the data side of the ecosystem is that massive amounts of data is being generated and much of what goes for measurement in “social media tools” is profoundly sub optimal (I’m being polite).

Metrics 96

Metrics Facebook Data Measure 96

Neon CRM

NOVEMBER 8, 2023

This can have a huge impact on your outreach and engagement efforts. Google provides resources and guides that you can use to get started, track your performance, and adjust your ads if needed. Getting comfortable with using Google Analytics to track your progress and make adjustments to your campaigns will also help.

Grant 52

Grant Google Track Guidelines 52

The Science Behind Engaging your Supporters

FEBRUARY 13, 2019

While almost all nonprofit professionals recognize the importance of running data-driven programs, most fundraising and digital staff of all levels don’t feel like they have access to the data they need for informing strategic decisions. Then read about one of our highlighted reports below! Plus, this report is quick and easy to use.

Report 45

Report Track Donor Channel 45

sgEngage

NOVEMBER 14, 2023

Additionally, this digital shift to increased data interoperability means less chart chasing and improved quality care. In other words, when all of your organization’s time and energy is spent decoding incomplete, dirty data it causes a decreased mission impact. Impactful multi-channel marketing. Enhanced security.

Integration 77

Integration Data Nonprofit Platform 77

Forum One

SEPTEMBER 15, 2023

From a steep learning curve to having to interpret new metrics, the frustration is real. Let’s address the key issues of concern and find that silver lining in order to move towards impact. This is a good thing; setting real KPIs backed by user data and analyzing what works and doesn’t is key to effective digital strategy.

Analytics 75

Analytics Museum University Google 75

sgEngage

SEPTEMBER 28, 2021

Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV). Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Optimize Online Giving.

Online 92

Online Fundraising Benchmark Adwords 92

Forum One

AUGUST 16, 2023

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. What have you been tracking, and where do you stand on those goals? Setting your goals first allows you to anchor a reference point for success.

Story 59

Story Report Data Blended 59

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofits Source

MAY 25, 2023

In this article, we’ll explore key tips to increase your patient acquisition rate: Use Patient Journey Mapping Keep a Pulse on Reviews Optimize for SEO Partner with a Digital Marketing Keep in mind that patient outreach is directly tied to patient outcomes. Keep a Pulse on Reviews Reviews matter.

Goal 52

Goal Tips Review Map 52

Bloomerang

NOVEMBER 10, 2023

Consider the gift amounts that have a significant impact on your organization’s ability to work toward your mission. Determine whether external factors like economic changes or global events may have an impact on your major giving strategy. Explaining why you need their support and how they’ll make an impact is key for obtaining gifts.

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Gift Raise Guide Relationship 100

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

Fund 52

Fund Donor Strategy Search 52

sgEngage

JANUARY 17, 2024

By keeping your goals in mind and ensuring that your content is useful for your listeners, you can create a real impact with your podcast. Ensure you regularly track metrics such as reviews, listener numbers, audience growth rate, and the conversion rate from listeners to donors.

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Audio Podcast Content Phase 74

M+R

JUNE 5, 2023

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads.

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Conservancy Influence Mail Headline 80