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Demographics via Candid: Building a movement to promote equity in the social sector

Candid

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Can you look at previous purchasers, create demographic profiles and market to others like them? So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?

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Level Up Your Marketing with Analytics

Association Analytics

If you don’t tag your data accurately, it will be difficult to actually see what is going on. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Use demographics and behavior to help customize your marketing messages. Analyze Performance. Online Tracking.

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Nonprofit profiles: advancing equity through data

Candid

Recent data from the Technology Association of Grantmakers (TAG) drives this point home. TAG found that 39% of grant applications they reviewed are duplicative across funders. Currently, over 80,000 organizations have earned a Seal, and over 34,000 have provided demographic data. . Digging in to the problem .

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We’re 39 percent similar; how can we be exponentially better?

Candid

Recent evidence from the Technology Association of Grantmakers (TAG) indicates that grantmakers are asking the same questions with slight differences across funders, wasting a significant amount of a nonprofit's time during the application process. Project Demographics/Orientation/Status (2 percent). Miscellaneous (3 percent).

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. The main use case that LinkedIn pushes is around using the insight tag to create remarketing ads on their platform.

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Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

What is the biggest lesson you’ve learned about approaching any age demographic, be it young people or not, with online content? Tags: future issues conversation starter demographics digital natives research trends youth. Where are you on the Internet-dependent scale?