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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. 2) Conversion Rates. 3) Engagement.

Metrics 301
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. Getting clean, accurate data makes for clean, accurate KPIs, and setting yourself up for future success!

Metrics 98
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. This data-driven approach ensures that learners receive the best possible educational experience, with high-quality instructors driving engagement and knowledge retention.

Analytics 169
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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce.

Create 169
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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

By collecting and analyzing key data points, you’ll be able to continually refine your strategy and stay at the forefront of social media fundraising. Let your data lead the way. Nick's work with GoodUnited resulted in being named The University of North Carolina at Chapel Hill’s 2017 Distinguished Young Alumnus.

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Methods and Metrics for Assessing Civic Tech

Beth's Blog: How Nonprofits Can Use Social Media

It goes beyond just analytics tools to exploring tools, techniques, and data for measuring deep civic engagement, open governance, and inclusive decision-making. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Hone in on your true scope of influence. L earn and borrow from others.

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