Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. He is describing what an organization with a " learning organization " culture does and applying it to social media.

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ROI Learning Reflection Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2011

Council on Foundations ROI Panel. I participated on a panel called Face, Tweet, Link – Socia Media, Grantmaking & A True Social ROI. Slightly more mature practice for measuring business results vs social impact. Social media measurement is a discipline, not a task, and it needs to be part of the organization’s culture.

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Social Media ROI Media Conference 99

Care2

SEPTEMBER 21, 2010

The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. The Philosophy and Definition of ROI. Beth's four 'I' terms are a contextual lens through which to look at social media ROI.

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ROI Social Media Metrics Strategy 57

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement. Diversity Metrics.

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Statistics Stats Program Management 52

Top Nonprofits

JULY 21, 2021

As the sector pushes more and more for higher fundraising return on investment (ROI), these trends of exclusivity according to wealth and background are reinforced. That doesn’t mean that a high ROI is a bad thing, or that these fundraising practices should be retired. Watch the Culture Start Shifting. Guide Your Staff.

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Practice Leadership Nonprofit Culture 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2013

But, if your internal culture is not a social one how can you possibly expect to be successful? This workshop will share strategies and techniques for changing your nonprofits culture to be more agile, training other staff to be social to scale, and managing your nonprofit’s c-suite and board. Register here. Register here.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? That happens when leaders model and encourage it.

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

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ROI Social Media Slides NTEN 50

NonProfit Hub

MARCH 2, 2021

” PETER ROSS : How to Measure the ROI of your Marketing Strategies. Peter has defined the vision, strategy, and culture of 829 Studios since its founding in 2007. I will show you just how to introduce these awesome new ideas in a way that will have anyone in your organization excited to implement them!”

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Causes Consultant Empowerment Storytelling 92

Bloomerang

JUNE 14, 2021

Did you work on your culture of diversity, inclusiveness, and love of humanity ? . How was the ROI? . How are you measuring commitment and ROI? . Did you check in with donors more frequently simply to see how they were doing? These are all great adaptive strategies, but now what? . Those pillars are: . Donor experience.

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Digital Strategy Nonprofit Phase 117

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

In my forthcoming book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine, my favorite chapter was about the sense-making process of measurement – called “Measurement and the Aha! Source: Hot Button Studio. Moment—Using your data to tell stories, make decisions, and change the world.”

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Blended Measure Chapter Picture 136

EveryAction

MAY 23, 2016

Measuring impact has more to do with building awareness in issue areas and the larger public conversation. You need to be able to demonstrate whether the results of your work can be built upon and ROI grown accordingly. How will you measure your campaign’s success?

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Attitude Interview Job Profit 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

The principles cover strategy, learning, capacity, and organizational culture. I urge people to think of the chunks and then the tools. It’s just one step away from looking at ROI. I talk about spreadsheet aerobics and other measurement tips. My opening framework breaks down the strategy into strategy blocks.

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Social Media Media Social San Jose 115

Classy

APRIL 20, 2021

We have proven measures in place to provide a safe and trusted fundraising platform including using secure cloud architecture and multiple security measures to protect data, including AWS Virtual Private Cloud and PCI Level 1 Certification. Q: How does Classy’s culture play a role in this customer-first mindset? .

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Tech Soup

JULY 18, 2017

Every day, cultural and nonprofit institutions face unique challenges while working towards a mission with a small technical staff and digital budget. After more than 13 years working with nonprofit and cultural institutions, like the Denver Botanic Gardens , our firm has seen that these problems are epidemic. A 25 percent return?

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Drupal Websites Project Los Angeles 70

ASU Lodestar Center

JANUARY 27, 2021

But as the social sector matures, becomes more professional and finds meaningful ways to measure success, executive compensation is developing a new image. Fostering a culture within the organization of trust and collaboration creates the type of place people want to work. Focus on people-first. Change the metrics of success.

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Arizona Strategy Mentoring Nonprofit 52

Eric Jacobsen Blog

OCTOBER 12, 2014

Third, there is the "social media ROI" mistake. Some leaders think they can measure their social media initiatives with a dollar amount. However, as with many marketing initiatives, there is no ROI the day after a campaign launches. This type of teamwork is critical for positive cultures and morale. Question 3.

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Los Angeles Social Media Leadership Media 64

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

As Jeremiah Owyang noted in a post the other day, measurement of social media is key because when marketing dollars are stretched, marketers are under pressure to prove their programs. With social media being largely experimental, it is imperative to measure quickly and make real time course corrections and to figure out what is working.

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Givinga

MARCH 19, 2019

Fortunately, technology and ROI models have come a long way in the last five to ten years. While CR software won’t turn every customer into an advocate, it can make a measurable impact. They’re a part of the cultural fabric we live in – and like entities, they have a responsibility to society and the individuals in it.

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Software Advocacy Philanthropy Platform 45

NTEN

SEPTEMBER 4, 2012

In the current issue you'll find: " How Your Organization Can Embrace Data--And Use What it Can Teach You ," by KD Paine, measurement expert and author. An Interview with The Knight Foundation's Mayur Patel on measuring and demonstrating impact.

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Connection Cafe

APRIL 23, 2018

So often, we focus on what nonprofits can learn from corporations, whether it’s borrowing marketing best practices, taking an ROI-focused approach to measurement , or segmenting audiences with technology to fuel maximum engagement. But corporations can learn a lot from nonprofits, too, particularly around volunteer engagement.

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Lesson Volunteer Learning Nonprofit 29

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing.

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Arts Social Media Studies National 110

ASU Lodestar Center

MAY 20, 2016

The best marketing campaigns aim to influence culture. Join the open source culture. The open source culture allows many organizations to use the innovations and labor of others and in turn contribute your own organizational strengths and capabilities. Private companies measure success using KPIs like ROI and sales goals.

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Marketing Nonprofit Open Source Museum 40

Connection Cafe

FEBRUARY 25, 2020

With this in mind, we recently took measures to evolve our community engagement platform, giving people access to a broad set of tools to help them engage and build purpose beyond their day-to-day roles. We use this commitment to community as a tool for social good, and as a responsibility to our core beliefs and the values that drive us.

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Hunger Empowerment Asia Europe 29

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." I learned years ago that technology doesn't drive change as much as our cultural response to technology does." Be sure to check out Kami's links on measurement.

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Chicago Museum Network Conference 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. It becomes part of your organization's culture. While some of the measurement concepts for social media remain the same as traditional Web analytics, there are some new ideas to embrace.

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Story Learning Organization Metrics 72

CauseVox

JUNE 9, 2021

What will not have a good ROI? An UnGala frees up your organization and staff, helping you focus your energy where needed most and raise a lot quickly, with a higher ROI. Consider the specific , relevant items that you will need to financially cover during this time and measure what those costs are per month. Then share!

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Ideas Online Fundraising Charity 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

networks, training and capacity building approaches, and culture change. That means I’ll continue to build my personal networks and content sources in these areas.

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Share Reflection Social Media Model 102

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. A couple of takeaways from the interview: Leaders Lead Culture Change. Cecile Richards, president, paved the way. Why is that?

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Story Platform Build Organization 90

Forum One

SEPTEMBER 24, 2010

Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. You don't need to produce many good outcomes to create a positive ROI, and excellent outcomes are quite possible. Some organizational cultures, however, cannot get past this point. The tools are now there.

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Internet Tools Strategy Learning 50

Connection Cafe

JULY 26, 2011

A supportive culture fosters integrated marketing success. Organizations who say they are successful at integrated marketing attribute their success to their org’s culture. Having systems that support integration has implications on the front end for campaign design and on the back end for measurement and analytics.

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Integration Marketing Org Channel 32

Connection Cafe

DECEMBER 2, 2016

When it’s targeted specifically towards our arts and cultural clients? Matchback Attribution – One of the biggest frustrations as a marketing, membership or fundraising professional is not being able to measure your return on investment correctly due to transactions with no source code or primary attribution. Even better.

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Data Donor Beginner Database 20

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.

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Convio API Nptech Summary 50

Forum One

SEPTEMBER 24, 2010

Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. You don't need to produce many good outcomes to create a positive ROI, and excellent outcomes are quite possible. Some organizational cultures, however, cannot get past this point. The tools are now there.

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Tools Strategy Learning Collaboration 40

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

Our organization has a culture of being able to try new things in low risk experiments. 3.) How do you measure success? Finding hard data in the ROI of social media is difficult. We started using You Tube, FB and Twitter – saw the positive impact it had in getting our message out and then told senior management about it.

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Ohio Children Social Media Twitter 88

Care2

FEBRUARY 4, 2009

Judith Freeman of the New Organizing Institute and Liza Sabater of Culture Kitchen joined me on a panel earlier this week at the Fem 2.0 conference, many people asked: “How do you measure the return on investment (ROI) for social networking campaigns.&# Conference to discuss the importance of incorporating Web 2.0

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Web ROI Myspace Social Network 31