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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

If you always hire agencies to create your Facebook Ad campaigns, it adds greatly to the cost of each campaign. One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. .

Test 325
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9.5 Tips to Writing Cleaver Headlines – Nonprofit newsletter subject line examples

Whole Whale

To make sure your newsletter gets opened, you need to write clever (not the knife) headlines that cut to the point and entice people to click. . If your subject line can create this curiosity gap – it’s open rate city for your newsletter. . The best headlines are usually shorter than six words. Keep it short and sweet.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. A word on content and AI Search for SEO tips and you’ll read a lot about creating good content that people will want to read.

Action 267
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

Crafting a Donor-friendly Giving Page If you’ve ever experienced the warm-feeling of giving to a charity, chances are it was through a fundraising page. Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Sounds pretty smooth, right?

Donation 105
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What You Need in Your Nonprofit’s Fundraiser Toolkit

Classy

With Classy’s peer-to-peer and registration with fundraising campaign types, your supporters can sign up to fundraise on your behalf. However, many of the participants in these campaigns often are not professional fundraisers, so they need a little help along the way to ensure they can be as successful as they want to be.

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3 Ways to Bake Success into Your Nonprofit Fundraising Strategy

Qgiv

These same rhythms that you would follow in baking the perfect loaf of sourdough can be brought into your fundraising skillset and leveraged to grow your best nonprofit fundraising strategy. For the Greater Pittsburgh Community Food Bank, that collective curiosity took the form of testing. Investing Proactively. Lots of it.