Candid

AUGUST 25, 2021

The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. The first is that our most recent CEP Grantee Perception Report from July 2020 included important and humbling feedback—that U.S. Also, why do this now?

Data 106

Data Conversation Demographics Profile 106

Neon CRM

MAY 31, 2023

It can be difficult to track people who read a direct mail appeal and respond by donating online. The Average Nonprofit Has a 29.58% Email Open Rate In our latest research, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed over 37,000 nonprofit email campaigns sent by Neon One clients.

Statistics 97

Statistics Fundraising Metrics Mail 97

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

Action 73

Action Report Practice Fundraising 73

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.

Database 52

Database Track Donor Management 52

The MatrixFiles

FEBRUARY 23, 2024

Unfortunately, it continues to rise, spreading from national news down to the local level at an alarming rate. Members report having to work doubly and triply hard to shore up their credibility. One exec expressed interest in resources to share with our members to teach them how to have conversations about controversial topics.

Associations 130

Associations Industry Government Education 130

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

M+R

APRIL 16, 2024

So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! You may also want to discuss which KPIs are important for your organization to track year over year and save any relevant data so you can continue to compare those KPIs to historical performance.

Benchmark 40

Benchmark Analytics Google Comparison 40

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Crowdfunding.

Strategy 274

Strategy Fundraising Social Media Nonprofit 274

sgEngage

DECEMBER 20, 2023

From creating a financial cushion to clearly managing your financial reporting, your finance team can create a strong foundation to help you weather whatever the new year has in store. To help you work through these decisions, and what to do about the maybes, check out our conversation guide, Aligning on a Revenue-Wise Strategy.

Foundation 80

Foundation Build Grant Fund 80

Nonprofit Tech for Good

JUNE 13, 2013

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

Track 234

Track Mobile Media Fundraising 234

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Same as above.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 92

Online Fundraising Benchmark Adwords 92

AccelEvents

DECEMBER 6, 2021

The global events industry is growing at a rate of more than 20% year over year and a 2021 research report showed that 85% of marketers believe online events and experiences are here to stay. The same report also revealed that almost 60% of marketers’ budgets for online experiences will grow in 2022. New contact. New company.

Management 96

Management Virtual Registration Integration 96

Bloomerang

FEBRUARY 5, 2024

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements.

Retention 93

Retention Gift Donor Pledge 93

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. If you’re just getting up and running with ads, check on your Meta Ads Manager Account , a tool to run and report on ads for Facebook and Instagram. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 83

Fundraising America United States Track 83

Nonprofit Tech for Good

JUNE 13, 2013

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

Track 186

Track Mobile Media Fundraising 186

sgEngage

FEBRUARY 8, 2024

Or you can track the time it takes you to fill out the form, either with sample data or by trying to collect similar data from your own systems. Do you analyze it, report it, or share it with your stakeholders? You can ask your grantees for feedback through surveys, interviews, focus groups, or informal conversations.

Application 88

Application Leadership Grant Philanthropy 88

TechImpact

JULY 30, 2014

Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Use funnel conversion tools. If you haven’t been using the trackbacks page, this might be a good page for you to start reporting on. Implement offline conversion tracking.

Analytics 223

Analytics Statistics Google Demographics 223

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. According to a National Council of Nonprofits report , the vast majority of nonprofits operate at the grassroots level, and 88% have budgets less than $500,000.

Software 84

Software Free Tools Adobe 84

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. per dollar in online revenue.

Benchmark 62

Benchmark Digital Trend Report 62

Neon CRM

MAY 22, 2023

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! Apple matches gifts made by full- and part-time employees between $1 and $10,000 at a 1:1 rate. But it often does not involve the individual responding back to your organization.

Gift 97

Gift Results email Metrics 97

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Nonprofits usually report retention as a percentage. Craft a conversion journey. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger.

Fund 52

Fund Donor Strategy Search 52

Whole Whale

MAY 11, 2022

Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on. This article is meant to help people that were familiar with UA and are now trying to make the transition to GA4 for reporting.

Analytics 59

Analytics University Difference Metrics 59

Get Fully Funded

JANUARY 5, 2024

Along with texts’ speed and unparalleled open rates , one of the biggest benefits of text marketing is how easy it is for your recipients to respond quickly and directly. Finally, like any other fundraising strategy, you should track success metrics for your text messages and use them to evaluate your texts’ effectiveness.

Practice 59

Practice Puerto Rico Fundraising Metrics 59

sgEngage

JANUARY 19, 2023

From creating a financial cushion to clearly managing your financial reporting, your finance team can create a strong foundation to help you weather whatever the new year has in store. To help you work through these decisions, and what to do about the maybes, check out our conversation guide, Aligning on a Revenue-Wise Strategy.

Foundation 78

Foundation Build Fund Review 78

Forum One

DECEMBER 22, 2022

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions.

Time 72

Time Metrics Analytics Adopt 72

Everyaction

JANUARY 16, 2018

If you’re a nonprofit professional you know what it’s like to drown in excel spreadsheets tracking your supporters, donations, major gifts prospects, and almost anything else. From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard.

Report 56

Report Data Tools Stats 56

Bloomerang

OCTOBER 16, 2023

Here are 3 rules for reporting impact Be warm, heartfelt, and sentimental. First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!)

Gift 99

Gift Script Phone Voice 99

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Download the full report to dive deeper into these insights, as well as many more. Track Top Donor Acquisition Days. See What’s New In Fundraising.

Experiment 93

Experiment Donation Ideas Create 93

TechImpact

SEPTEMBER 22, 2014

Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. Understanding what pages on your website are most trafficked is key to increasing conversion rates, and knowing what posts on your blogs are getting the most page views helps your nonprofit further focus its content.

Analytics 177

Analytics Twitter Nonprofit Statistics 177

Media Cause

JUNE 27, 2023

This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level.

Social Media 97

Social Media Guide Media Social 97

NTEN

NOVEMBER 1, 2013

> Download the 2013 NTEN Community Survey Report In July 2013, we circulated the online survey link to the NTEN Community via direct email (sent to 38,354 contacts) and announcements in our community channels, including our blog, NTEN Discuss list, our Facebook page, our Twitter network, and our LinkedIn group.

Survey 88

Survey NTEN Report Community 88

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data. Accounting software like QuickBooks to record and track all financial transactions. What is a nonprofit CRM?

Profile 91

Profile Software Nonprofit Donor 91

sgEngage

JUNE 15, 2023

Lost receipts, multiple tracking spreadsheets, and unchecked spending, oh my! These hurdles are a few of the challenges facing school business offices and nonprofit organizations doing their best to evaluate and keep track of employee purchases day-to-day. Is this sounding like your month-end scramble?

Nonprofit 72

Nonprofit Track Doc Evaluation 72

Qgiv

MARCH 14, 2023

Many organizations use disparate systems, CRM, online giving, volunteer management, email marketing, wealth screening, website tracking, the list goes on. If those systems don’t communicate, or place data into the same data warehouse, your organization can’t track donor/constituent engagement and behavior.

Challenge 98

Challenge Retention Nonprofit Tennessee 98

Bloomerang

APRIL 12, 2022

The museum also saved information about donors’ food preferences, average gift amount, and even notes about their past conversations. You may have heard this software referred to by a few different names, including donor management software, nonprofit CRM , donor database, donor software, and donor tracking software. Generosity score.

Software 98

Software Management Donor Guide 98

Media Cause

JUNE 21, 2022

It was then that Apple did what every advertiser and most marketing professionals would say is unfathomable: They gave app tracking options to the users. they had the ability to allow or prohibit tracking from apps. This new report now allows you to see how many times an app accesses these things and adjusts as needed.

Track 52

Track Google API email 52