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Sustainability at Classy: Project Green and Our Corporate Commitments

Classy

A big piece of our sustainability strategy is in partnering with Project Green, a community of Classy employees passionate about integrating sustainability into Classy’s stakeholder groups—our customers, our staff, our investors and partners, and our community. . Influencing corporate sustainability policies and practices.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

For example, if someone might be in a worried state while browsing your site, intense colors like red or orange won’t help them; it would be better to choose calming colors like blues and greens. In practice: 1) The Brain Donor Project. For those who want to skip the “conversation,” the menu is also available in the top right corner.).

Technique 325
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How to Win the Story Wars

Care2

Be honest, does your nonprofit spend time and resources on crafting a good story to share with your supporters? While arming your supporters with important facts is certainly useful, you also must share powerful stories that inspire them to get even more involved in your movement and cause. So what goes into telling a good story?

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Make This a More Inclusive Season of Giving: Tips for Diversity in Your End-of-Year Fundraising Appeal

sgEngage

Engage in meaningful conversations with donors. Conduct your own research about the faiths practiced in your community. Symbols and language to make your appeal more Kwanzaa-inclusive: Candle-lighting is central to Kwanzaa, in the colors of red, green, and black. Review your constituent data. Bodhi Day: A Buddhist Tradition.

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How to Use Pass-Through Parameters for Your Nonprofit Donation Page

Classy

On the nonprofit’s webpage, they’d first select the $250 option, as shown below circled in green. The green circle on the website’s URL below shows where the pass-through parameter is that tells the campaign page to pre-select the $250 donation amount on the Classy donation form. 3 Best Practices for Using Pass-Through Parameters.

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Interview with Shonali Burke: Analytics Tell Stories

Beth's Blog: How Nonprofits Can Use Social Media

A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Any practical tips or suggestions in setting up and doing this tracking? Analytics really do tell stories!

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Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing

Everyaction

There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money. Holocaust Memorial Museum has a clean and effective donation page and does something incredibly powerful—it tells a story. Why not tell your story in your donation forms?