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How to Export Universal Analytics Data

Whole Whale

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. Google has a step-by-step process on exporting Universal Analytics data.

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Answer these 6 questions to frame your fundraising plan structure

Get Fully Funded

Drafting a fundraising plan can be intimidating, especially if it’s your first time and you have no fundraising plan structure. Your answers will give your fundraising plan structure and allow you to move forward with this important task. Take note of people who like the content you post that relates to your work.

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Higher Education Content Strategy 101: The Fundamentals

Connection Cafe

Working in marketing at a university is one of the hardest jobs in the world. That means your university is competing with many other higher education institutions across the nation that are all catering to your potential students. requires a solid content strategy. So, how do you define your content strategy?

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Meta descriptions and tagging Interns can be given assignments to clean up tagging and past content on platforms like YouTube or Pinterest which will help discoverability. Website content SEO clean-up Have interns use Google Analytics to identify frequently visited pages that have been ignored. Many eyes make for light work.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares.

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Empowering Community Voices: The Strategic Advantage of Nonprofit Advisory Committees

Blue Avocado

It is important for the committee to have a clear content or operational focus. We have committees solely focused on the prevention of violence, the medical-forensic response to assault victims, and cultures of sexual violence and response on college and university campuses (among others). Create structure.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

They are universal, so many tools track them or support adding them automatically. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Content (utm_content). You’ve probably seen them lurking around, looking something like this: Why should I use UTMs?

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