Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. How are you measuring if you’re meeting or exceeding them?

Analytics 113

Analytics Digital Tools Measure 113

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Your goals should always be SMART goals to ensure that you can easily measure your progress throughout the year and understand how to tweak your strategy to reach your goals.

Social Media 52

Social Media Strategy Media Donor 52

NTEN

JULY 5, 2012

Many of the metrics in our report require no calculations. A good metric to keep an eye on if you’re concerned about churn is Negative Feedback, which represents how often people hide your post or choose to hide all posts from your page. Someone asked if hiding content from non-fans violates Facebook’s terms of service – it doesn’t!

Metrics 64

Metrics Facebook Question Benchmark 64

The NonProfit Times

MAY 23, 2024

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Fundraisers have other metrics available. Any number of variables can influence these metrics. Actual revenue generated is another datapoint.

Test 52

Test email Spam United States 52

Whole Whale

SEPTEMBER 8, 2023

Use statistics to vividly demonstrate the scale of the problem being addressed. Immediacy and response are key, even as short-form content proliferates. Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards.

Lesson 59

Lesson Fundraising Digital Test 59

NetWits

NOVEMBER 11, 2010

I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. Now, I firmly believe in keeping your email clean and free of unnecessary imagery (as well as unnecessary content), but going 100% plain text is a step in the wrong direction. No Call to Action.

email 212

email Profit Registration Review 212

Bloomerang

MAY 31, 2022

In fact, Double the Donation’s fundraising statistics show that 63% of donors in the U.S. Also, review your fundraising metrics and data from previous campaigns. Plus, you gain access to a variety of email metrics, such as open rates and click-through rates, that let you know how effectively your emails engage recipients.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

Gyrus

NOVEMBER 3, 2016

Statistics are not just limited to the baseball field. Measuring Learning. Statistics are powerful. We are living in the golden age of reporting, where statistics are feeling less like math and more like real world functionalities that are understandable and accessible. Data and Data Quality Disclaimer.

Learning 61

Learning Organization Statistics Cleveland 61

NetWits

JULY 27, 2011

There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. I should note that I’m assuming you’ve got good content.

email 182

email Marketing Strategy Track 182

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Bloomerang

NOVEMBER 13, 2021

So, if you have to leave early, you just want to review the content later on, share with a friend or a colleague, don’t worry, we will get all that good stuff in your hands later on today. Robin’s asking, “Writing a grant, how can you report impact and add measures to success with looking for funding for a pilot program?

Report 84

Report Measure Process Impact 84

Top Nonprofits

MARCH 12, 2021

Consider making some small tweaks to the tone of your content to make it more fun, casual, and relatable. According to Double the Donation’s fundraising statistics , between $4-$10 billion in matching gifts goes unclaimed each year. Corporate social responsibility is a valuable area to explore in your spring fundraising measures.

Trend 98

Trend Campaign Fundraising Mobile 98

Connection Cafe

OCTOBER 13, 2020

And, just as health systems seek to serve as change agents, many corporate partners are looking to align their social impact funding in a way that can have a measurable impact and help them to live out their values. This statistic was reaffirmed in Inspira Health Network’s recent CHNA. There are many ways to measure program success.

Community 49

Community Effective Create New Jersey 49

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Show the sign up procedure and how easy it is insert the secret code to get started tracking your Web site's statistics.

Screencast 50

Screencast Analytics Measure Web 50

Tech Soup

OCTOBER 31, 2011

Although it can be tempting to measure everything, it is best to focus on those key indicators relevant to an organization’s goal or areas where improvement is needed and not get bogged down by too much information. Even text can be measured with text analysis tools that can provide statistics on keywords and gauge sentiment.

Analytics 65

Analytics Data Analysis Chart 65

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. And the mission of the organization matters too. Why bother having a web site at all?

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Before we go too far, let me start by saying, “Content is King.” Without great content, the following tactics and tools are limited at best. Focus on producing great content all the time. 1) Learn From Your Content If you’re not learning you’re getting dumber! What content is being viewed for the longest time?

Site 50

Site Web RSS Build 50

NTEN

AUGUST 25, 2011

The traditional measure of open rates – total messages opened ÷ total messages delivered – should be used to gauge the overall health of your e-mail program. The average of all the open rates of every message you send is a measure of how well you segment your lists. We're always looking for new metrics. to 65 and dividing by 2.

Rate 61

Rate Open Benchmark Mail 61

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Here are just a few KPIs that can shed some light: 1.

Virtual 52

Virtual Measure Registration Sponsor 52

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Here are just a few KPIs that can shed some light: 1.

Virtual 52

Virtual Measure Registration Sponsor 52

Classy

AUGUST 13, 2021

There are countless social media metrics to track depending on the platforms you use regularly, and your nonprofit needs to recognize which ones truly matter to gauge and improve your performance. . Two relatively recent social metrics worth monitoring are saves and shares. Download The Nonprofit’s Social Media Content Planner.

Metrics 81

Metrics Social Media Track Media 81

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Delivering personalized content to your audiences can significantly increase click-through rates. Building in targeting capabilities.

email 48

email Campaign Test Benchmark 48

Connection Cafe

AUGUST 28, 2018

Statistical findings, such as those featured in my paper, are based on the rule , and not the exception. I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years. Hopefully it will be the former!

Giving 21

Giving Analysis Gift Analytics 21

Connection Cafe

APRIL 10, 2010

Once you’ve created the core content each additional piece is easier and more efficient, and actually makes it more impactful. Response channels drive direct measureable response and are proven methods to get results including direct mail, email and telephone. Don’t be afraid to reuse creative.

Lesson 53

Lesson Integration Fundraising Channel 53

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Social Media for Non Profits Primal Media’s sideshow is loaded with information on trends, recent statistics, and examples of social media used by nonprofits. Make it easy to re-mix your content. Use metrics to discover what works and what doesn’t. Use the Rule of Thirds (1/3 web presence, 1/3 one-way, 1/3 social). Listen first.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Allegiance Group

FEBRUARY 2, 2024

Offer opportunities for two-way communication, give donors tools to promote your nonprofit, and measure their engagement. This framework breaks down the five key elements of a goal, asserting that they should be: Specific: Define success using a certain metric or other numeric value (e.g., Develop compelling content.

Digital 52

Digital Marketing Channel Nonprofit 52

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 100

Ideas Guide Online Fundraising 100

sgEngage

MARCH 31, 2023

Bureau of Labor Statistics , productivity is a measure of economic performance that compares the amount of goods and services produced (output) with the amount of inputs used to produce those goods and services. Display metrics for fundraising goal amounts, donations raised to date, and progress toward goals. Why do this?

Product 87

Product Data Metrics Knowledge Worker 87

Whole Whale

MARCH 28, 2023

Is AI content from GPT tools detectable? There are several key elements of these models that nonprofits need to understand: LLMs are only as good as the content they are trained on. Because LLM models are training on content (presumably) written by humans, they are subject to inaccuracies, prejudice, and bias.

FAQ 52

FAQ Language Model Nonprofit 52

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 80

Ideas Online Fundraising Tips 80

Nonprofits Source

NOVEMBER 21, 2022

Google actively measures your quality scores, maximum cost-per-click, and click-through rates to monitor your account activity. Ideally, it is full of high-quality and relevant content about your nonprofit’s history, current campaigns, and future goals. These metrics are key indicators of your nonprofit’s success.

Grant 97

Grant Nonprofit Digital Metrics 97

Nonprofits Source

MARCH 21, 2018

Social Media Marketing Statistics. SOCIAL MEDIA MARKETING STATISTICS. The statistics are more compelling when you dig into them by platform. Facebook Statistics For Nonprofits. Twitter Statistics For Nonprofits. YouTube Statistics For Nonprofits. Instagram Statistics For Nonprofits.

Social Media 109

Social Media Resource Marketing Media 109

DNL OmniMedia

OCTOBER 5, 2020

Consider these statistics : 1 in 5 Americans access the Internet primarily through a smartphone. Measuring and monitoring app engagement and user behavior can provide invaluable insights into how to strengthen your strategies over time. Specifically, define the metrics that are most interesting and useful for your organization.

Effective 52

Effective Marketing Press Review 52

Nonprofits Source

SEPTEMBER 8, 2017

A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. It’s one of the easiest and most direct ways to measure digital investments.

email 89

email Marketing Strategy Fundraising 89

Saleforce Nonprofit

NOVEMBER 4, 2021

Here are the report’s five key takeaways, with supporting statistics. Marketers have tried to stay close with their communities, with 83% of nonprofit marketers saying people’s preferences are changing their digital strategies and 88% having made changes in their content strategy. Metrics and KPIs Continue to Evolve.

Marketing 69

Marketing Report Trend Metrics 69

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. He notes: "The bottom line on statistics -- we're seeing pretty routinely that. needs to standalone.

Measure 50

Measure Social Media Tools Technorati 50