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4 Communications Strategy Tips for Donor Retention

sgEngage

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

Developing personalized messaging for different segments Use targeted AI prompts to help develop content that specifically appeals to different groups. You can use generative solutions to help draft full email messages, text messages, blog post outlines, direct mail letters, and more.

Tools 84
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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Mastering relevant content marketing. Is it easy to join your mailing list? Tip: Post interactive content that encourages engagement. . Develop a written plan to promote your online appeals, blog posts, videos, and other digital content. If your content isn’t shared or engaged with, it’s not doing much good. .

Strategy 142
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How to Use Social Media to Cultivate Donor Relationships

Achieve

Use social media for quick updates and fun content. You can even add a QR code to direct mail that leads to your organization’s account. Make sure to mention the contest in your regular emails and newsletters so your entire mailing list will know about it. Use social media for quick updates and fun content. Just like.

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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

What type of content do they respond to best? blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. What other museums do they follow/enjoy visiting? How engaged are they? open rate, CTR.

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Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

A recent Third Sector Labs survey of fundraising advice showed us that 80% of expert advice focused on content, messaging and materials. Before the start of every event, we poll the attendees about their technology and data, and we’ve been accumulating and tracking the results. Next problem, the fundraising advice.

Attention 157
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Year-End Fundraising by the Numbers [INFOGRAPHIC]

NonProfit Hub

This infographic originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. Of those polled as part of the Nonprofit Insiders Network , 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone.