article thumbnail

Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Something useful to them.

Content 126
article thumbnail

Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

My contribution to the panel is to provide context about the use of social media in emergency and disaster response as well as an overview of some of the tools we saw deployed last year and we may see in the future. There are two types of media we will look at here: direct and indirect content. Direct Content. Indirect Content.

Disaster 206
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Facebook has, for a couple years now, committed to making their platforms “video first.” From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands.

article thumbnail

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

If your nonprofit has yet to start a blog or already blogs but struggles with ideas for fresh content, then hopefully the 11 blog content ideas listed below will help. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. That said, mix it up! A first-person voice is best.

Content 260
article thumbnail

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Still, understand that the content your nonprofit blog publishes, the higher your ROI. Nonprofits that work in international development, disaster relief, or wildlife conservation often do this sort of storytelling in print materials and website articles, but it also works extremely well as blog content.

Content 237
article thumbnail

How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

One talked about species extinction, and the other talked about the prevalence of natural disasters. The one talking about natural disasters was responsible for 80% of your donors, and 10% of those donors went on to become regular givers when you asked them 2 weeks later. Content (utm_content). Example: 2021-12-eoy-appeal.

Donor 294
article thumbnail

Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

4) Greater Engagement on Social Media: Social media platforms are the place for sharing stories, and nonprofits that leverage storytelling see significantly higher engagement rates. Don’t underestimate the impact of emotional storytelling on the willingness of donors to give and contribute to a nonprofit’s mission.