6 Ways Content Marketing Platforms Can Net Your Nonprofit Volunteers


This positive online persona can be achieved through an intelligent content marketing platform that incorporates your nonprofit’s website, blog, and social media feeds into one coherent strategy. Image courtesy of The Cause Project.

7 Tips for a Successful Content Marketing Strategy

NonProfit Hub

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. Here are some tips on how to craft a successful content marketing strategy. Use different types of content.

Success By Design: Choosing the Right E-Commerce Platform

Byte Technology

Two of the biggest and most well-known e-commerce platforms—Shopify and WooCommerce—have taken market share as of late and really dominated the market in website design for profit-driven businesses. Content Management Systems Digital Resources Industry News Web Design

Is Content Really King?

Connection Cafe

You know what content generated the most clicks on our web site? It was an important piece of content, and we were glad it was there for those who needed it during a clear time of need. Nonprofit Marketing Content marketing Nonprofit Storytelling Social Media storytelling

Nonprofit Content Marketing in 2015: Storytelling and Visual Content Top the Charts, But What Else Did We Learn?

Connection Cafe

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers.

Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. That is why social media content analysis is important to any campaign. Social Listening and Social Media Content Analysis. Content is indeed king.

LOUDER, a collaborative campaigning platform

Amy Sample Ward

And that’s the leading tag for a new campaigning platform called Louder. The platform just hit open beta today, so create an account and start playing (hey, it’s Friday, right?). I like that Louder… lets you create and distribute content all over the web.

What are learning platforms?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What are learning platforms? Nonprofits have become intimately familiar with Content Management Systems (CMS). Some, especially those that are very content/document heavy, have become familiar with Document Management Systems (DMS). Learning platforms, of course, are varied.

12 Quick Hit Facts On Nonprofit Content Marketing


Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Content marketing in a nutshell is just that. Offering content and information to a demographic or community while asking for nothing in return. Image courtesy of lmsShortSales.

Worth a Look: Scoop.it Digital Content Tool

Amy Sample Ward

Often in these chats, participants discuss the online tools they are using and new platform functionality, all with the hope of finding ways to increase community engagement. positions every user as a content curator. You can “scoop” content (add it to your topic page) from the Scoop.it

2015 Content Marketing Report Benchmarks


But content marketing is a new phenomenon. John Deere released it’s magazine, The Furrow , in 1895, which is heralded as one of the first content marketing efforts by any organization or corporation in history. Sixty-one percent of nonprofit marketers use content marketing.

10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. 10 Steps to Create a Content Calendar.

5 Tips for Building a Content Marketing Strategy for Nonprofits


Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing.

You Have More Content than You Realize


This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.

39 Nonprofit Content Marketing Trends You Need To Know (Infographic)

Nonprofits Source

Content marketing for nonprofits continues to be a driving force for generating awareness and revenue online in 2017. By creating content you’re telling search engines, like Google, what topics your website focuses on. Key Nonprofit Content Marketing Trends.

2018's Best Giving Tuesday Campaigns

The Science Behind Engaging your Supporters

In order for this to work, we had to make sure that the content was engaging. The majority of our new fundraising came from Facebook and Instagram and we also increased engagement on those social media platforms.”.

How You Can Use Twitter As a Visual Marketing Platform


Twitter has gone from being a fun microblogging platform to taking on a life of its own. Non profits have found incredible success there, able to connect directly to their audience thanks to the platform being so open-ended. Base Visual Content On What Works For The Platform.

The Art of Less As More: Micro Content

Beth's Blog: How Nonprofits Can Use Social Media

has published this really useful and free e-book on Micro Content. ” The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources. What is micro content anyway? Visual.ly

Don’t automate your content, humanize it


The answer to this would be a social media management (SMM) tool, which allows you to schedule and queue posts without having to visit each platform to share content with your audience. Content Strategy Implementation Industry Insider

10 Things to Know When Moving To A More ?Capable Software Platform


Here are some lessons learned about selecting a new solution and transferring your existing data to that new platform. Next time you consider moving to a more capable software platform, consider these 10 questions to help ensure that your decision will be the correct one, and your selection will not fail. The question is whether or not your software platform can change with you, and if so, at what cost.

10 tips for picking your social networking platform

Connection Cafe

In the past year an onslaught of social networking platforms have emerged targeting the association and nonprofit market, leading many associations to wonder which is best for them. If you intend to have any kind of “members only” content on your website, you’ll want to look at how well a platform can handle permissions and groups. Two critical questions for any social platform vendor: What is your experience in the nonprofit space?

Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Content Curation

Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” ” What are the metrics for measuring your content? Content

5 Stats That’ll Change Your View Of Content Marketing Forever


And more specifically, to social media and content marketing. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. Facebook drives more referrals than any other platform.

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How Nonprofits Get Significant Value from Content Curation

Beth's Blog: How Nonprofits Can Use Social Media

On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Content

The Unanticipated Benefit of Content Curation

Beth's Blog: How Nonprofits Can Use Social Media

I was honored to write a feature article in the recent issue of the NTEN journal called “ The Unanticipated Benefits of Content Curation: Reducing Information Overload.” Master curator, Robin Good, is the all around expert when comes to the topic of content curation.

This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Resuse Old Content.

Google's Blogger platform adds five new HTML5 Dynamic Views

AFP Blog

Google's Blogger platform adds five new HTML5 Dynamic Views : "Google's Blogger platform adds five new HTML5 Dynamic Views by Sebastian Anthony on March 31, 2011 at 10:15 AM Google Blogger Mosaic Dynamic View Google, as part of its ongoing and much-needed overhaul of its popular Blogger platform, has just enabled five dynamic, HTML5ish, AJAXy 'Dynamic Views'.

Our EveryAction Hero: Rock the Vote

The Science Behind Engaging your Supporters

This is where all the content we create, our work with influencers, and the distribution of civic education pieces comes in. Can you talk a little bit about your Online Voter Registration platforms, widgets, and API work.

How To: DIY Community & Content Mapping

Amy Sample Ward

More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. Content Map. First, start by putting in all your content types – whether it is something your organization creates or something the community creates.

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11 Content Marketing Tools To Promote Your Blog


You know how I love posts about content curation tools. —————— Effectively promoting content is often the most challenging variable in the content marketing craze. This is a topic like content marketing, social media management etc.

Video Rules: Tips for Creating “Distributed” Content that Gets Attention

Byte Technology

And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.”

Public Good's Unique Platform for Attracting New Donors

Tech Soup Blog

Public Good is a new donation platform from the people who revolutionized grassroots online giving for the 2012 Obama presidential campaign. Public Good is a new online donor management platform that was designed from the ground up to reflect how people organize around causes.

6 Chrome Extensions That Are Perfect for Content Marketers


Content marketers usually have a lot on their hands. They are responsible for content discovery, content curation and audience engagement for multiple accounts. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes.

How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing influences donor behavior.

[Cause Camp] The Three As of of Nonprofit Content Generation

NonProfit Hub

One of the biggest questions when curating social media content is “What the heck should we be posting and how often?”. Content guidelines such as the 80/20 Rule or the Rule of Thirds are great aids for helping decide how to keep your content diverse and engage followers.

Care to Share: Allowing You Users to Submit Content on Your WordPress Site

Byte Technology

Of course you needn’t worry that people will run rampant across your pages with their own personal posts: you, the admin, will have the ability to moderate comments and content and approve only what you deem appropriate and useful.

How to Let Experts Curate Your Content for Free


We all know that we can use content curation to grow our audiences. But finding great content takes time. What we need are curation tools that organize great content that is more likely to go viral by topic. Fortunately for us, there is a new platform designed to do exactly that.

Seven Tips for Using LinkedIn’s Publishing Platform

NonProfit Hub

LinkedIn’s publishing platform provides an opportunity to expand your reach in a major way. But since all LinkedIn members have access to the platform, it’s important to share high-quality content that differentiates yourself from the rest. If you haven’t taken advantage of LinkedIn’s publishing platform, or even realized there is such a thing, it’s easy to get started. Create attractive content.

What associations need to know about facebook’s new political content rules


No, but seriously–this time they mean it, and to prove it, they announced on May 24 that they’re proving their commitment to transparency by “shining a light on ads with political content. This post originally appeared on Mizz Information.

The Future of Authority: Platform Power

Museum 2.0

For hundreds of years, we've owned the content and the message. Content expertise matters. Content control shouldn't. In most museums, the professional experience of the staff--to preserve objects, to design exhibits, to deliver programs--is not based on content control.

Industry Buzz: 4 reasons why rasa.io is the up and coming community platform


Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! With it’s unique approach to content sharing and collaboration, is a new one to keep an eye on.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

Your donor management platform should be able to show you the “journey” that Oscar took before his last donation. Whether your mission is issue-specific or broader in scope, use this data to determine the type of content Susan is most likely to read, click on, or otherwise engage with.

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