EveryAction

JUNE 21, 2023

Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people. Remove barriers to participation with digital tools: If you’re engaging asynchronously and via email or phone, a high volume of messages concentrated at once will make a bigger impact.

Advocacy 199

Advocacy Generation Strategy Awareness 199

The NonProfit Times

MAY 20, 2024

Unfortunately, traditional marketing tactics might no longer be as effective to capture attention. To stay relevant and competitive, nonprofits need to embrace innovative marketing strategies that resonate and drive meaningful engagement. One innovative approach that you can take is to leverage social media advocacy campaigns.

Campaign 59

Campaign Marketing Strategy Tampa 59

Nonprofit Tech for Good

MAY 30, 2022

Social media can be an effective communications tool for nonprofits, but only if nonprofits understand that creating engaging content is essential to acquiring new supporters and donors from social media. Topics include: The role of social media content in digital marketing and fundraising.

Social Media 191

Social Media Create Media Strategy 191

Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. .

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Content Marketing Strategy Fundraising 127

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. Events page.

WordPress 52

WordPress Content Strategy Create 52

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. In this post, we’ll explore three cost-effective strategies to boost your online visibility. Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy.

Social Media 327

Social Media Media Social Influence 327

sgEngage

APRIL 20, 2021

When implemented effectively, recurring gifts have the potential to increase supporter engagement and multiply your earnings. Here at Donately, we’ve helped thousands of organizations take charge of their digital fundraising and grow their revenue. This is an effective way to help prospects visualize their impact.

Digital 115

Digital Strategy Giving Gift 115

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Meet them where they are.

Project 52

Project Digital Marketing Impact 52

Forum One

MARCH 20, 2024

Mission-driven organizations face a number of unique challenges when it comes to building digital products. Composable Architecture can bring a whole new set of capabilities to an organization’s digital stack by providing the means and the way to do all of the above and more, but is it right for your mission-driven organization?

Digital 89

Digital Experiment Drupal API 89

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement.

Map 52

Map Digital Business Marketing 52

sgEngage

SEPTEMBER 20, 2022

For modern nonprofits, comm unicating with d onors , spreading awareness, and connecting with your beneficiaries requires a sophisticated online strategy. While there are many quick fixes nonprofits can make to update their digital strategy incrementally, making real changes often requires taking a long-term approach.

Digital 67

Digital Strategy Websites Test 67

Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Understanding WCAG Standards WCAG stands for Web Content Accessibility Guidelines.

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Accessibility email Practice Ratio 319

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline.

Digital 89

Digital Donor Work Calendar 89

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

Digital 52

Digital Practice Donor Strategy 52

Greater Giving

APRIL 30, 2024

Event experience expert and producer Joey Goon joined us to talk about how you can harness your event to deepen donor relationships with Digital Storytelling Joey Goon is the president of Utopia Experience , a woman-founded, minority-owned event and video production company. Set up a video camera and ask guests questions as they arrive.

Storytelling 52

Storytelling Relationship Digital Camera 52

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. The Metaverse.

Trend 316

Trend Digital Marketing Fundraising 316

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. But what exactly is a nonprofit branding strategy? What is a nonprofit branding strategy? Why is a nonprofit branding strategy important? And why is it so important?

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving is particularly important for millennial and Gen Z donors , who have grown up in the digital age and expect a seamless and convenient online experience.

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Donation Digital Online Giving 205

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake.

Digital 52

Digital Google Grant Social Media 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

Fund 52

Fund Donor Strategy Search 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

Forum One

JANUARY 13, 2022

One of the most significant hurdles in implementing a successful digital strategy is a lack of common understanding around digital tools, processes and goals. This is why cross-functional collaboration is key to a successful digital strategy. . Educate Your Teams. Create Feedback Channels.

Collaboration 72

Collaboration Digital Strategy Team 72

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 8) How to run an effective test.

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Test Facebook Charity Profit 325

Bloomerang

AUGUST 29, 2022

It may be how you first discovered them, and it’s likely a big part of their strategy to stay on your radar. Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest.

Digital 120

Digital Program Tips Nonprofit 120

EveryAction

JULY 3, 2023

This week, our friends at Cornershop Creative are dropping in to talk about the best ways for nonprofits of all sizes to improve their website performance, increase user engagement, and ultimately boost digital fundraising. Which strategies have worked well to keep donors engaged with your mission? Make full use of your blog content.

Virtual 190

Virtual Site Support Fundraising 190

Nonprofits Source

NOVEMBER 27, 2023

However, relying on digital ads can quickly eat up your marketing budget, and word of mouth might not get you the momentum you need to expand your reach quickly. Best of all, most of these are free or cost effective so you can get the most bang for your buck and maximize the value of your marketing strategy.

Channel 52

Channel Business Marketing Effective 52

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. Email marketing is a cost-effective way to connect directly with past, current, and prospective donors alike.

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email Marketing Strategy Tips 116

AccelEvents

JULY 26, 2021

There are many reasons why attendees want to be a part of your digital event. No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Here are steps that you should take to leverage your content to improve your digital event. .

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Content Phase Map Audience 98

Nonprofits Source

MAY 6, 2024

In this guide, we’ll explore different ways to enhance your nonprofit’s recruitment and talent acquisition strategies with email. As we review these techniques, keep your nonprofit’s current recruitment approach in mind and consider how these strategies can help achieve your recruiting goals. Implement inclusive language and content.

email 52

email Tools Strategy Application 52

Get Fully Funded

MAY 9, 2024

In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. What role should marketing play in your major gift strategy? It can boost productivity and help your team allocate its resources effectively. Let’s get started!

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Gift Marketing Data Strategy 52

sgEngage

JANUARY 17, 2024

However, effectively launching and establishing a nonprofit podcast requires more than a microphone and a social media account. Understanding Why Podcasts Work for Nonprofits Aside from gaining access to the millions of podcast fans, employing them as part of your content strategy allows you to: Enhance engagement.

Audio 76

Audio Podcast Content Phase 76

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

Action 258

Action Practice Tips Seattle 258

Forum One

JUNE 29, 2022

One of the most significant hurdles in implementing a successful digital strategy is a lack of a common understanding of digital tools, processes, and goals. This is why cross-functional collaboration is key to a successful digital strategy. What are our biggest challenges to success? Create feedback channels.

Collaboration 46

Collaboration Digital Strategy Team 46

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. What Is a Donor Engagement Strategy? But these four basic steps of the donor engagement cycle are key parts of your overall donor engagement strategy.

Donor 98

Donor Strategy Nonprofit Phone 98

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Nonprofit Tech for Good

JUNE 17, 2022

This is the second webinar in a series of four that are part of a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Facebook and Instagram are two of the largest social networks in the world and are essential to your nonprofit’s social media strategy.

Facebook 161

Facebook Practice FAQ Social Media 161

sgEngage

MARCH 22, 2022

Furthermore, focusing on retaining donors is also far more cost-effective than navigating a constant need to acquire more support. One of the best methods to increase your donor retention is to leverage your overall communication strategies. Direct Mail versus Digital Communications . Tip #1: Personalize all appeals .

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Retention Communication Donor Strategy 96