Let it Go: When to Move on from a Major Gift Prospect
sgEngage
MARCH 12, 2024
Seven contact attempts over six months, via at least two contact methods. The important point is to have a roadmap and a system in place for navigating it. There are three major exits you can take on the “Highway of Major Gift Giving.” It is an essential part of the post-qualification cycle for major gift officers (MGOs).
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