Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Get Fully Funded

MAY 9, 2022

How are you measuring your success? What can you do to improve the metrics that matter? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan.

Marketing 69

Marketing Guide Metrics Nonprofit 69

Candid

NOVEMBER 8, 2022

As a fundraising professional and nonprofit consultant working on a doctorate degree in business, I was curious about just how much a mission statement matters when it comes to nonprofit fundraising. from 2016–2018 and added a number of financial metrics to the spreadsheet. It gets them excited about helping to achieve that mission.

Donation 129

Donation Language Homeless Statistics 129

sgEngage

JANUARY 30, 2024

Anticipate donors’ future behavior As mentioned, AI solutions can evaluate historical donor data to help predict donors’ future behaviors. Consider working with a professional AI fundraising consultant to develop a customized approach that resonates with your unique donor base while maintaining trust.

Tools 89

Tools Donor Fundraising Survey 89

Qgiv

OCTOBER 21, 2021

The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. These same metrics are important to track during crises to effectively determine which indicators can signal alarm. These metrics measure outcomes for programs which can be compared to previous ones.

Data 69

Data Metrics Nonprofit Analysis 69

Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Be aware of key accomplishments, metrics, testimonials, and milestones. Inquire about affiliate marketing. Miscellaneous.

Fundraising 343

Fundraising Mail Law Donation 343

Candid

JANUARY 30, 2023

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance.

Nonprofit 110

Nonprofit Audience Library Research 110

sgEngage

SEPTEMBER 7, 2022

Be clear in how you measure job performance so everyone on your team understands their duties and the expectations around their role. Measure the most important goals that lead to results. Successful organizations create a quantifiable performance evaluation using fundraising software to identify the top 3–4 metrics.

Develop 77

Develop Management Gift Proposal 77

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. You calculate the campaign’s overall expenses (including consultants, events, communications, materials, staffing, etc.) Capital Campaigns and ROI.

ROI 73

ROI Campaign Gift Metrics 73

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

3rd Sector Labs

APRIL 23, 2014

We were once asked to evaluate new technology options for a client. But we explained that we can’t evaluate tech options like a new CRM without first knowing what they needed to accomplish with the technology. Would a data management plan like you suggest really improve those kinds of metrics? Plan those activities.

Data 133

Data Management Rate Benchmark 133

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. This strikes me as a metric that would be easier to compute and apply for some projects or programs and a real bear for others.

San Francisco 104

San Francisco Organization Kiva Metrics 104

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Tech Soup

FEBRUARY 3, 2014

More and more funders are asking for this kind of information, but most of them still provide nothing (money or expertise) to make it possible to manage and measure performance. So how can you build a system to measure outcome indicators and focus on your mission, if there is no funding to do so? Keystone Accountability.

Charity 78

Charity Technology Help Measure 78

NonProfit Hub

OCTOBER 15, 2014

Sean Horrigan is a guest contributor for Nonprofit Hub, and a marketing/PR consultant with a track record of helping clients grow and prosper through consistent media coverage, strategic social media campaigns, killer copy and better branding. _. When a company sponsors an event, they want to measure their return on investment.

Sponsor 57

Sponsor Metrics Nonprofit Evaluation 57

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

DNL OmniMedia

JUNE 8, 2023

The most important step to complete before getting started is to evaluate your organization’s needs. Before you settle on a solution, you’ll need to consider what type of events your team is likely to plan and if the apps you’re evaluating can accommodate the specific needs of each event. Understand your event’s needs.

Management 52

Management Registration Integration Platform 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! .

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Qgiv

JANUARY 24, 2024

You can break this into a few separate steps: Evaluate your current fundraising strategy. With the right email marketing software, you can send targeted appeals to specific audiences, keep donors updated on events, and track crucial metrics like open rates and click through rates. Make the goal a stretch, but don’t overdo it.

Practice 52

Practice Strategy Guide Fundraising 52

Connection Cafe

OCTOBER 13, 2020

And with a goal as ambitious and nebulous as elevating community well-being, how do we evaluate success? Source : FSG Consulting, as reported by the Australian Institute of Family Studies, accessed via [link]. Critically, these programs also measure outcomes over time through Inspira’s electronic medical record. Program Success.

Community 49

Community Effective Create New Jersey 49

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. What I found most valuable was the tip about getting a baseline measurement before you begin.

Social Media 50

Social Media Media Social ROI 50

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. About the Sponsor iMission is a social sector marketing agency and a nonprofit technology consulting firm.

Marketing 206

Marketing Fundraising Test Nonprofit 206

Bloomerang

NOVEMBER 13, 2021

If you all don’t know Marie, she is the lead consultant over at Funding for Good. one of my favorite things about our guests is she’s been in her shoes, right, she’s been an ED, she’s been not just a consultant but also has worked for and with nonprofits directly, which is great, over two decades.

Report 82

Report Measure Process Impact 82

Tech Soup

JANUARY 8, 2013

She is a consultant for Target Analytics at Blackbaud. The other missing element is providing metrics on your fundraising process and results. Without accurate and consistent data entry, you can't measure accurate results. Now that you have consistent and relevant data at your disposal, the next step is measurement.

Data 44

Data Tips Blackbaud Gift 44

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

Drupal 100

Drupal Comment Report Metrics 100

ASU Lodestar Center

JANUARY 11, 2018

posted by Chris Giarratana Digital Strategy Consultant. The best way to answer this question is to measure the impact of your social media campaign. Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. But how do you do it? Engagement. Conversions.

Metrics 53

Metrics Measure Communication Online 53

Connection Cafe

AUGUST 25, 2017

As an educational consultant, I offer nonprofits instruction on best practices around their technology. I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What are the most important website metrics to measure? Allison: It depends.

Design 35

Design Websites Practice Philadelphia 35

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

Madeleine is co-founder and principal of Arbor Consulting Partners , a research and consulting group led by senior social scientists. We also discussed the whole issue of network evaluation and the difficulty of measuring those relationships versus a specific impact. And, of course, what metrics to use.

Network 95

Network Authoring Social Media Ipod 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It answers the "Was it worth doing?"

ROI 50

ROI Social Media Slides NTEN 50

DNL OmniMedia

FEBRUARY 16, 2022

If you reach the end of this guide and determine that you could use some additional help getting started, consider partnering with a nonprofit marketing consultant. Explore Team DNL’s nonprofit marketing consulting services to learn more. Step 7: Measure the success of your nonprofit digital strategy. Technological constraints.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. It also raises the question, "Is influence what should be measured?" There's a lot to digest here.

Social Media 50

Social Media Influence Meme Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2008

" And, of course, such metrics are useless. "Organizations that make decisions based solely on things that are sufficiently tangible to be counted might as well consult a Ouija board to set their goals." If the conversations focuses on the results, not the measurement unit. " Of course you can't.

Blogher 50

Blogher Cambodia America Org 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2007

The Getting Attention Blog hosted a Carnival of Nonprofit Consultants on the topic of Professional Development for nonprofit marketers. " The Giving Carnival: Edition 5 was about how to measure social impact. " If you have project that you've been holding in your back pocket, consider adding it!

Nptech 50

Nptech Tag Ning Machinima 50